Overview
- Written in a step-by-step, instructional format, with accompanying Excel screenshots, enabling readers to solve statistics problems on their own
- Contains forty (40) statistics problems (as well as answers in chapter appendices) that are integrally related to courses in marketing and marketing statistics. These are provided at the end of each chapter, and in a practice test at the end of the volume
- Utilizes a comprehensible style, intended to be more digestible than the typical statistics text
Part of the book series: Excel for Statistics (EXCELSTAT)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.
In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.
Authors and Affiliations
About the authors
Prof. Thomas J. Quirk is a Professor Emeritus of Marketing in The Walker School of Business & Technology at Webster University based in St. Louis, Missouri (US) where he taught Marketing Statistics, Marketing Research, and Pricing Strategies. He has published over 20 articles in professional journals, and presented over 20 papers at professional conferences. He holds a BS in Mathematics from John Carroll University, both an MA in Education and a PhD in Educational Psychology from Stanford University, and an MBA from The University of Missouri-St. Louis.
Prof. Eric Rhiney is an Associate Professor of Marketing in The Walker School of Business at Webster University in St. Louis, Missouri (US) where he teaches Research Design, Marketing Research, and Marketing Strategies. He holds a BSBA with an Emphasis in Marketing from University of Central Missouri, an MBA with an Emphasis in Marketing from Webster University, and a PhD in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years, engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee’s. He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing and has presented is work at a number of conferences including The American Marketing Association, the International Business Association, and the Marketing Management Association and the UMSL Digital Marketing Conference.
Bibliographic Information
Book Title: Excel 2019 for Marketing Statistics
Book Subtitle: A Guide to Solving Practical Problems
Authors: Thomas J. Quirk, Eric Rhiney
Series Title: Excel for Statistics
DOI: https://doi.org/10.1007/978-3-030-62781-2
Publisher: Springer Cham
eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Softcover ISBN: 978-3-030-62780-5Published: 24 February 2021
eBook ISBN: 978-3-030-62781-2Published: 23 February 2021
Series ISSN: 2570-4605
Series E-ISSN: 2570-4613
Edition Number: 2
Number of Pages: XIX, 238
Number of Illustrations: 4 b/w illustrations, 167 illustrations in colour
Topics: Statistical Theory and Methods, Marketing, Computer Appl. in Social and Behavioral Sciences