Overview
- Demonstrates a unique combination of research issues in Business English teaching, business culture, and communication studies, targeting a wide readership
- Presents a representative selection of research by some renowned scholars in the field of sociolinguistics, applied linguistics, business culture, and cross-cultural communication studies
- Focuses on various aspects of business language, perceived as a medium of communication and subject of research and teaching; business culture, including business ethics; representations of business language in popular culture
- Provides important guidelines, suggestions, and solutions for researchers interested in Business English studies
- Guidelines how to improve/ enrich research methodology of ESP/BE
- Raises cross-cultural awareness
Part of the book series: Second Language Learning and Teaching (SLLT)
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Table of contents (15 chapters)
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Developing BE Competence
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Values in the World of Business
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Various Dimensions of Business Communication
Keywords
About this book
Editors and Affiliations
About the editors
Urszula Michalik, Ph.D., University of Silesia, is a senior lecturer at the Institute of Linguistics, Faculty of Humanities University of Silesia in Katowice, Poland. She received her M.A. in English Studies in 1997, and PhD in Sociology of Communication from the University of Silesia in 2002. Her scientific interests center on ESP-Business English and such related issues as corporate culture, cross-cultural communication in the world of business, marketing, advertising and public relations. She has also devoted a lot of work and interest to such areas in business as negotiations, meetings and presentations. Moreover, she is concerned with genre and register analysis of business texts, and analysis of the language and cultural issues in the use of humour. Among her recent publications are Cultural awareness as a vantage point for managers operating internationally–a case of American and Japanese managers (2013), co-authored with dr hab. Mirosława Michalska-Suchanek: The word as a tool of persuasion in sales promotional letters in the light of the theories of needs and emotions (2014), co-authored with dr hab. Mirosława-Michalska-Suchanek: The Challenges of global marketing-cultural variables (2014), Język jako narzędzie budowania tożsamości produktu w promocyjnych listach sprzedażowych- Language as a tool of building company identity in Sales promotion letters (2015), Language of values-the core values of banks (2017), and, co-authored with Iwona Sznicer, The Use of Humor in Cross-Cultural Business Environment (2017).
Iwona Sznicer, MA, is a lecturer at the Institute of Linguistics, Faculty of Humanities University of Silesia in Katowice, Poland. Her academic interests focus on ESP -Business English and such related issues as corporate culture and cross-cultural business communication. She is also interested in genre and register analysis. Her experience includes teaching courses in, among others, Specialized Varieties of English and Current Economic and Social Issues. Among her recent publications are Business Presentation. A Cross-Cultural Dimension (2014), Stereotypes in Cross-Cultural Business Communication (2015) and, co-authored with Urszula Michalik, The Use of Humor in Cross-Cultural Business Environment (2017). She is also a co-author of a textbook English for Business Purposes-Finance and Politics (under preparation).
Anna Stwora is a PhD candidate at the Institute of Linguistics, Faculty of Humanities University of Silesia in Katowice, Poland. Her research interests oscillate around multimodal discourse of advertising, especially in its metaphorical and humorous dimensions, as well as around specialized registers viewed from the psycholinguistic and sociolinguistic standpoint. She is also interested in cognitivism, communication studies, and contrastive linguistics. From 2017 till 2019, she was the chairwoman of NEOlinguists - the PhD candidate association that operates under the patronage of the Department of Philology of the University of Silesia. She has been involved in several projects including seminars, workshops, and conferences devoted to humor and contrastive studies, as well as to business language and culture. Her recent publications include Humor Research Project: Explorations in Humor Studies (in press). Cambridge Scholars Publishing (co-edited with Marcin Kuczok and Mariola Świerkot); “How to befriend an ad? A sociolinguistic and sociocultural inquiry into social media ads on Facebook” (2018); “Money Hanging in My Closet? Various Conceptualisations of Money in English” (2018); and “Language Change Through Ads: The Impact of Advertising Messages on Contemporary Idio- and Sociolects” (2018).
Bibliographic Information
Book Title: Exploring Business Language and Culture
Editors: Urszula Michalik, Paweł Zakrajewski, Iwona Sznicer, Anna Stwora
Series Title: Second Language Learning and Teaching
DOI: https://doi.org/10.1007/978-3-030-58551-8
Publisher: Springer Cham
eBook Packages: Education, Education (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-58550-1Published: 02 November 2020
Softcover ISBN: 978-3-030-58553-2Published: 02 November 2021
eBook ISBN: 978-3-030-58551-8Published: 01 November 2020
Series ISSN: 2193-7648
Series E-ISSN: 2193-7656
Edition Number: 1
Number of Pages: XV, 274
Number of Illustrations: 5 b/w illustrations, 15 illustrations in colour
Topics: Sociolinguistics, Teaching and Teacher Education, Communication Studies, Regional and Cultural Studies