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Springer Proceedings in Business and Economics
cover

Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

Editors: Sakas, Damianos P., Nasiopoulos, Dimitrios K., Taratuhina, Yulia (Eds.)

  • Offers close examination of practices, problems and trends in innovation marketing
  • Highlights contemporary issues for strategic marketing and also the integration of theory and practice
  • Features works by scientists, researchers, and practitioners, with a special orientation in strategic marketing
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eBook 139,09 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: February 21, 2021
  • ISBN 978-3-030-57065-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 176,79 €
price for Spain (gross)
About this book

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

About the authors

Damianos P. Sakas is Associate Professor of the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Athens, Greece. His research interests are strategic negotiation, strategic marketing, business communication, business modelling and simulation, and computational methods.
Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks.

Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.

Buy this book

eBook 139,09 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: February 21, 2021
  • ISBN 978-3-030-57065-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 176,79 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Business Intelligence and Modelling
Book Subtitle
Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
Editors
  • Damianos P. Sakas
  • Dimitrios K. Nasiopoulos
  • Yulia Taratuhina
Series Title
Springer Proceedings in Business and Economics
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-57065-1
DOI
10.1007/978-3-030-57065-1
Hardcover ISBN
978-3-030-57064-4
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XIX, 539
Number of Illustrations
95 b/w illustrations, 34 illustrations in colour
Topics