Behavioral Economics and Finance Leadership

Nudging and Winking to Make Better Choices

Authors: Puaschunder, Julia

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  • Explores human decision-making heuristics 
    Examines how nudging and winking can help citizens to make rational choices 
    Applies behavioral economics to political outcomes 

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eBook 74,89 €
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  • ISBN 978-3-030-54330-3
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Hardcover 93,59 €
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About this book

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. 

It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.


About the authors

Julia Margarete Puaschunder is a behavioral economist working at the Inter-University Consortium of New York at Columbia University, Princeton University and The Department of Economics at The New School for Social Research (USA), as well as the Schwartz Center for Economic Policy Analysis. Prior to that she was a faculty associate at Harvard University. 



Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 74,89 €
price for Spain (gross)
  • ISBN 978-3-030-54330-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover 93,59 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Behavioral Economics and Finance Leadership
Book Subtitle
Nudging and Winking to Make Better Choices
Authors
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-54330-3
DOI
10.1007/978-3-030-54330-3
Hardcover ISBN
978-3-030-54329-7
Edition Number
1
Number of Pages
XI, 183
Number of Illustrations
1 b/w illustrations, 17 illustrations in colour
Topics