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The Innovation revolution in agriculture

A roadmap to value creation

Editors: Campos, Hugo (Ed.)

  • Open AccessOffers a fresh, value-creation-driven view of innovation to agricultureArticulates a user-centric perspective of innovation, focusing on user’s actual needs and satisfaction gaps rather than on commonly held assumptions Provides over 30 “zoom-in boxes” with specific examples of value creation through innovationPresents both personal and business perspectives on innovation

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eBook  
  • ISBN 978-3-030-50991-0
  • The ebook is not yet available online.
Hardcover 51,99 €
price for Spain (gross)
  • Due: October 18, 2020
  • ISBN 978-3-030-50990-3
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This Open Access book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate. The authors expand the customary discussion of innovation in terms of supply driven R&D to focus on the returns to investors and most importantly, the value to end-users. This is brought to life by exploring effective business models and many cases from agricultural systems across the globe. The focus on converting the results of innovation in R&D into adoption by farmers and other end-users is its greatest contribution. Many lessons from the book can be applied to private and public sectors across an array of agricultural systems. This book will be of enormous value to agri-business professionals, NGO leaders, agricultural and development researchers and those funding innovation and agriculture across the private and public sectors.

Tony Cavalieri, Senior Program Officer, Bill & Melinda Gates Foundation

 

Hugo Campos, Ph.D., MBA, has 20+ years of international corporate and development experience. His distinguished coauthors represent a rich collection of successful innovation practice in industry, consultancy, international development and academy, in both developed and developing countries.”

About the authors

Dr. Hugo Campos has over 25 years of international experience managing plant breeding and biotechnology programs in diverse tropical and temperate crop species, both in industry and in the international domain. He is currently the Director of Research at CIP, the International Potato Center and was previously the Head of Plant Breeding at CTC, the world’s largest private sugarcane research center. He has worked at Pioneer, a Dupont Company and Monsanto as a Research Fellow. While at Monsanto, he twice received the prestigious “Above and Beyond” award for outstanding achievements. Dr. Campos holds a BA in Agronomy from the Universidad Austral de Chile, Highest Honors, and a PhD from the John Innes Centre, Norwich, UK. He is part of the editorial board of Tropical Plant Biology and a member of the Scientific Board of Verdant BioScience (Singapore). He has extensive experience lecturing on innovation, entrepreneurship and technology management at the MBA level in several universities in Latin America.


Buy this book

eBook  
  • ISBN 978-3-030-50991-0
  • The ebook is not yet available online.
Hardcover 51,99 €
price for Spain (gross)
  • Due: October 18, 2020
  • ISBN 978-3-030-50990-3
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
The Innovation revolution in agriculture
Book Subtitle
A roadmap to value creation
Editors
  • Hugo Campos
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-50991-0
DOI
10.1007/978-3-030-50991-0
Hardcover ISBN
978-3-030-50990-3
Edition Number
1
Number of Pages
XIV, 239
Number of Illustrations
5 b/w illustrations, 44 illustrations in colour
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.