Tourism on the Verge
cover

Eye Tracking in Tourism

Editors: Rainoldi, Mattia, Jooss, Mario (Eds.)

  • Provides a scientific overview of the contribution of eye tracking research to tourism
  • Illustrates the strategic value and applications of eye tracking in tourism
  • Offers a unique combination of theoretical contributions and practice-oriented case studies
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Buy this book

eBook 93,08 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 1, 2020
  • ISBN 978-3-030-49709-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 114,39 €
price for Spain (gross)
About this book

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.

It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research.

Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

 

About the authors

Prof. Mattia Rainoldi is a Researcher and Lecturer in the Department of Innovation and Management in Tourism and Head of the eTourism Lab at Salzburg University of Applied Sciences (Austria). Mr. Rainoldi directs interdisciplinary research projects engaging extensively with international academic and industry partners. Prior to joining academia, he gained broad international experience in the tourism and hospitality sector. His research interests lie in the areas of digital technology, work, and leisure.

Prof. Mario Jooss is a Senior Researcher and Lecturer in the Department of Innovation and Management in Tourism, and the Head of the Tourism Research Department at Salzburg University of Applied Sciences (Austria). His research focuses on digital technologies and innovation management in tourism. Prof. Jooss has co-authored and co-edited several books including "Social Media Marketing and Management in Tourism".

Buy this book

eBook 93,08 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 1, 2020
  • ISBN 978-3-030-49709-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 114,39 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Eye Tracking in Tourism
Editors
  • Mattia Rainoldi
  • Mario Jooss
Series Title
Tourism on the Verge
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-49709-5
DOI
10.1007/978-3-030-49709-5
Hardcover ISBN
978-3-030-49708-8
Series ISSN
2366-2611
Edition Number
1
Number of Pages
XVIII, 243
Number of Illustrations
10 b/w illustrations, 55 illustrations in colour
Topics