Overview
- Seeks a broader understanding of the drivers of internal growth for luxury fashion brands in the digital era
- Explores new opportunities and threats correlated with digitalization in the luxury fashion industry
- Discusses and provides multiple examples of omnichannel marketing strategies
- Identifies the pillars of successful business models in the fashion industry
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (9 chapters)
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The Luxury Fashion Industry
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Opportunities and Threats for the Luxury Fashion Industry
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The Business Model of the Most Growing Brand: Gucci and the Kering Group
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Authors and Affiliations
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Bibliographic Information
Book Title: Digitalization in the Luxury Fashion Industry
Book Subtitle: Strategic Branding for Millennial Consumers
Authors: Anna Cabigiosu
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-030-48810-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-48809-3Published: 14 July 2020
Softcover ISBN: 978-3-030-48812-3Published: 14 July 2021
eBook ISBN: 978-3-030-48810-9Published: 13 July 2020
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: IX, 249
Number of Illustrations: 2 b/w illustrations, 1 illustrations in colour
Topics: Marketing, Industries, Consumer Behavior, Business and Management, general