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Springer Proceedings in Business and Economics

Advances in Digital Marketing and eCommerce

First International Conference, 2020

Editors: Martínez-López, Francisco J., D'Alessandro, Steven (Eds.)

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  • Features latest research on social commerce and social media strategies
    Includes articles studying psychological and behavioral factors
    Provides latest insights on developing business models for the digital landscape

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eBook 117,69 €
price for Spain (gross)
  • ISBN 978-3-030-47595-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-030-47594-9
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

About the authors

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

Table of contents (26 chapters)

Table of contents (26 chapters)

Buy this book

eBook 117,69 €
price for Spain (gross)
  • ISBN 978-3-030-47595-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-030-47594-9
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Digital Marketing and eCommerce
Book Subtitle
First International Conference, 2020
Editors
  • Francisco J. Martínez-López
  • Steven D'Alessandro
Series Title
Springer Proceedings in Business and Economics
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-47595-6
DOI
10.1007/978-3-030-47595-6
Softcover ISBN
978-3-030-47594-9
Series ISSN
2198-7246
Edition Number
1
Number of Pages
IX, 220
Number of Illustrations
18 b/w illustrations, 10 illustrations in colour
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.