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Rivalry in Sport

Understanding Fan Behavior and Organizations

Authors: Havard, Cody T.

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  • Proposes how to research rivalry in and outside of sport settings 
  • Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reducing fan deviance and violence
  • Uses social identity theory to discuss group member behavior
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eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-47455-3
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  • Included format: EPUB, PDF
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  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-47454-6
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  • Immediate ebook access, if available*, with your print order
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About this book

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.

About the authors

Cody T. Havard is Associate Professor of Sport Commerce and the Coordinator of Research in the Kemmons Wilson School of Hospitality and Resort Management at The University of Memphis, USA. He is the Director of the Bureau of Sport and Leisure Commerce and the KWS Coordinator of Research at The University of Memphis.  Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 42,79 €
price for Spain (gross)
  • ISBN 978-3-030-47455-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-030-47454-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Rivalry in Sport
Book Subtitle
Understanding Fan Behavior and Organizations
Authors
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-47455-3
DOI
10.1007/978-3-030-47455-3
Hardcover ISBN
978-3-030-47454-6
Edition Number
1
Number of Pages
XIX, 123
Number of Illustrations
2 b/w illustrations
Topics

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