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Human–Computer Interaction Series

New Statistics for Design Researchers

A Bayesian Workflow in Tidy R

Authors: Schmettow, Martin

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  • Takes a problem-oriented approach to introducing a modern statistical framework
  • Illustrates a broad range of situations in design research, using 19 case studies (all data included) and 90 models.
  • Promotes the Bayesian approach for rational decision making in applied research
  • Presents the New Statistics approach with emphasis on quantification of impact factors
  • Teaches the basics of Tidy R in just one day and introduces more advanced programming techniques along the way
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eBook 58,84 €
price for Spain (gross)
  • ISBN 978-3-030-46380-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-3-030-46379-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this Textbook

Design Research uses scientific methods to evaluate designs and build design theories. This book starts with recognizable questions in Design Research, such as A/B testing, how users learn to operate a device and why computer-generated faces are eerie. Using a broad range of examples, efficient research designs are presented together with statistical models and many visualizations.

With the tidy R approach, producing publication-ready statistical reports is straight-forward and even non-programmers can learn this in just one day. Hundreds of illustrations, tables, simulations and models are presented with full R code and data included.

Using Bayesian linear models, multi-level models and generalized linear models, an extensive statistical framework is introduced, covering a huge variety of research situations and yet, building on only a handful of basic concepts. Unique solutions to recurring problems are presented, such as psychometric multi-level models, beta regression for rating scales and ExGaussian regression for response times. A “think-first” approach is promoted for model building, as much as the quantitative interpretation of results, stimulating readers to think about data generating processes, as well as rational decision making.

New Statistics for Design Researchers: A Bayesian Workflow in Tidy R targets scientists, industrial researchers and students in a range of disciplines, such as Human Factors, Applied Psychology, Communication Science, Industrial Design, Computer Science and Social Robotics. Statistical concepts are introduced in a problem-oriented way and with minimal formalism. Included primers on R and Bayesian statistics provide entry point for all backgrounds. A dedicated chapter on model criticism and comparison is a valuable addition for the seasoned scientist.


About the authors

Martin Schmettow studied psychology and business computing. He's worked as a scientist and consultant at a German Software Engineering research institute.  His current research is on advanced statistical approaches for measuring, planning and controlling usability evaluation studies.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 58,84 €
price for Spain (gross)
  • ISBN 978-3-030-46380-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-3-030-46379-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
New Statistics for Design Researchers
Book Subtitle
A Bayesian Workflow in Tidy R
Authors
Series Title
Human–Computer Interaction Series
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-46380-9
DOI
10.1007/978-3-030-46380-9
Hardcover ISBN
978-3-030-46379-3
Series ISSN
1571-5035
Edition Number
1
Number of Pages
X, 471
Number of Illustrations
84 b/w illustrations, 82 illustrations in colour
Topics