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Palgrave Macmillan

Platform Capitalism in India

  • Book
  • © 2020

Overview

  • Brings together cutting-edge work on the emergence of platform economies in India
  • Investigates how digital platforms embed market systems into the fabric of everyday life
  • Uses rich case studies to examine platform capitalism in an Indian context

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Table of contents (15 chapters)

  1. Platform Capitalism

  2. Platform Businesses

  3. Platform Workers

  4. Platform Politics

  5. Platform Cultures

Keywords

About this book

This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India.


Editors and Affiliations

  • Institute for Advanced Studies Humanities, University of Queensland, St Lucia, Australia

    Adrian Athique

  • Centre for Culture Media and Governance, Jamia Millia Islamia, New Delhi, India

    Vibodh Parthasarathi

About the editors

Adrian Athique is Principal Research Fellow at the Institute for Advanced Studies in the Humanities, University of Queensland, Australia. He has written and edited a substantial body of work on digital society and the media in Asia, including seven books and more than forty journal articles and chapters.

Vibodh Parthasarathi is Associate Professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, India. He maintains a multidisciplinary interest in media policy, creative industries, and media history, his most recent work being the co-edited double-volume The Indian Media Economy (2018). His ongoing work explores the regulatory and commercial dynamics of digitalisation across the Indian media, including in newspapers, journalism, broadcasting, and cable distribution.


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