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Springer Proceedings in Business and Economics

Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics

The 2019 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)

Editors: Fotea, Silvia L., Fotea, Ioan Ş., Vaduva, Sebastian (Eds.)

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  • Explores diverse aspects of growth challenges in organizations
  • Diagnoses current state of growth in multiple settings: education, healthcare, tourism, public institutions, and the social sector
  • Outlines potential solutions for solving current development problems
  • Provides recommendations for managerial practice in various industries
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eBook 139,09 €
price for Spain (gross)
  • ISBN 978-3-030-43449-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
About this book

This proceedings volume provides a multifaceted perspective on current challenges and opportunities that organizations face in their efforts to develop and grow in an ever more complex environment. Featuring selected contributions from the 2019 Griffiths School of Management Annual Conference (GSMAC) on Business, Entrepreneurship and Ethics, this book focuses on the role of creativity, technology and ethics in facilitating the transformation organizations need in order to be ready for the future and succeed.
Growth and development have always been imperative for people, organizations, and societies and a relevant topic in the management sciences. Globalization, along with dramatic changes in social, cultural, and technological progress, are the main factors that determine the current conditions for development, putting forth a new set of challenges and opportunities that are putting pressure on organisations to adapt. Although technology and creativity seem to be the mantra for success in this new context, issues around the ethics of these two factors also seem to be crucial to the sustainability of growth in organizations.
Featuring contributions on topics such as academic marketing, technology in healthcare organizations, ethical issues in hospitality, artificial intelligence and data mining, this book provides research and tools for students, professors, practitioners and policy makers in the fields of business, management, public administration and sociology.

About the authors

Silvia L. Fotea is a Lecturer at Griffiths School of Management within Emanuel University of Oradea.
Ioan Ş. Fotea is the current Dean of the Griffiths School of Management at the Emanuel University in Oradea, Romania.
Sebastian A. Văduva is the coordinator of Emanuel University’s Master in Entrepreneurial Management Program and owns Advanced Solutions Ltd., an international business consultancy firm, while actively participating in various domestic and international business and social projects.

Table of contents (23 chapters)

Table of contents (23 chapters)
  • The Reason for Being Ethical in Business: Moral or Marketing Orientation?

    Pages 1-15

    Gurău, Călin

  • Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization

    Pages 17-35

    Nicolae Al. Pop,

  • Implementing Technology in Healthcare Organizations

    Pages 37-50

    Poruțiu, Crina Simona (et al.)

  • Teaching Entrepreneurship: How Prepared are Romanian Educators?

    Pages 51-67

    Bădulescu, Alina (et al.)

  • Ethical Issues in Hospitality: Management Implications for Youth Tourism in Romania

    Pages 69-102

    Bulin, Daniel (et al.)

Buy this book

eBook 139,09 €
price for Spain (gross)
  • ISBN 978-3-030-43449-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics
Book Subtitle
The 2019 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
Editors
  • Silvia L. Fotea
  • Ioan Ş. Fotea
  • Sebastian Vaduva
Series Title
Springer Proceedings in Business and Economics
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-43449-6
DOI
10.1007/978-3-030-43449-6
Hardcover ISBN
978-3-030-43448-9
Series ISSN
2198-7246
Edition Number
1
Number of Pages
VII, 400
Number of Illustrations
15 b/w illustrations, 61 illustrations in colour
Topics

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