Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Editors: Wu, Shuang, Pantoja, Felipe, Krey, Nina (Eds.)
Free Preview- Features the full proceedings from the 47th AMS Annual Conference
- Explores the marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace
- Focuses on current issues such as rising middle class in emerging markets, consumer privacy concerns and disruptive technological breakthroughs
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- About this book
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This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
- Table of contents (270 chapters)
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Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity: An Abstract
Pages 1-2
Carlson, Jamie (et al.)
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Between a Banker and a Barbie: The Illusions of Social Media: An Abstract
Pages 3-4
Ashraf, Samreen
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A Longitudinal Review of Models in Marketing Research: An Abstract
Pages 5-6
Bender, Mark (et al.)
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What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract
Pages 7-7
Robson, Julie (et al.)
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Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective: An Abstract
Pages 9-10
Erdogan, Gözde
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Decision-Making and Interruptions: An Abstract
Pages 11-12
Schreder, Regina
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Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract
Pages 13-14
Miao, Murong
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Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract
Pages 15-16
Riegger, Anne-Sophie
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All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An Abstract
Pages 17-18
Chan, Elisa (et al.)
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All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions: An Abstract
Pages 19-20
Chu, Maggie Y. (et al.)
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All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation: An Abstract
Pages 21-22
Tian, Vane I. (et al.)
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All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? An Abstract
Pages 23-24
Chan, Elisa (et al.)
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Non-Compliance Is a Double-Edged Sword: An Abstract
Pages 25-26
Yamim, Amanda (et al.)
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A Critical Review of Institutional Theory in Marketing: An Abstract
Pages 27-28
Mena, Jeannette A. (et al.)
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Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions: An Abstract
Pages 29-30
Pollack, Birgit Leisen
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Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract
Pages 31-32
Ishida, Chiharu (et al.)
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Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
Pages 33-34
Nowlin, Edward L. (et al.)
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Special Session: Measuring Salesperson Storytelling: An Abstract
Pages 35-36
Nowlin, Edward L. (et al.)
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How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract
Pages 37-38
Miao, Murong
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Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract
Pages 39-40
Harrison, Kristina
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Product Innovation Determinants and Export Performance in French and Ukrainian SMEs
Pages 41-52
Pierre, Oksana Kantaruk
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Special Session: The (Co-)creation of Brand Heritage: An Abstract
Pages 53-54
Pecot, Fabien (et al.)
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Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract
Pages 55-56
Huang, Yu-Shan (Sandy) (et al.)
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Special Session: Rise of the Service Robots: Exploring Consumer Acceptance: An Abstract
Pages 57-58
Paluch, Stefanie (et al.)
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Exploration of the Role of Packaging Design for Multi-tier Private Brands: An Abstract
Pages 59-60
Hwang, Jiyoung
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Understanding Risk Statements Within Drug Injury Advertising: An Abstract
Pages 61-62
King, Jesse (et al.)
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The Effect of Social Distance on Donations to Care Versus Cure: An Abstract
Pages 63-64
Boman, Laura (et al.)
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Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract
Pages 65-66
Shin, Hyunju (et al.)
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Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
Pages 67-68
Chernikova, Valeriia (et al.)
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An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract
Pages 69-69
Shaker, Hamid (et al.)
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Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making
Pages 71-82
Pourabedin, Zahra (et al.)
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Virtual Reality (VR) Content Is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic: An Abstract
Pages 83-84
Manis, Kerry T.
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Explaining Sustainable Consumption: A Theoretical and Empirical Analysis: An Abstract
Pages 85-86
Onel, Naz
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Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? An Abstract
Pages 87-88
Key, Martin (et al.)
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It Looks Good so Let’s Show it off: A Psychoraphic Segmentation of Instagrammers: An Abstract
Pages 89-90
Tagashira, Takumi (et al.)
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I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
Pages 91-92
Bayarassou, Oula (et al.)
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Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract
Pages 93-94
Bergman, William H. (et al.)
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Special Session on Research Opportunities in Direct Selling: An Abstract
Pages 95-96
Peterson, Robert A. (et al.)
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Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract
Pages 97-98
Krey, Nina (et al.)
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Does Training Teachers in Financial Education Improve Students’ Financial Well-Being? An Abstract
Pages 99-100
Harrison, Tina (et al.)
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The Logo Life Cycle: An Abstract
Pages 101-102
Malkewitz, Keven (et al.)
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Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer–Brand Relationships: An Abstract
Pages 103-104
Aboulnasr, Khaled (et al.)
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Disentangling the Meanings of Brand Authenticity: An Abstract
Pages 105-106
Moulard, Julie Guidry (et al.)
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Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
Pages 107-108
Roy, Subhadip (et al.)
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Return on Investment of Effective Complaint Management: Synthesis and Research Directions: An Abstract
Pages 109-110
Armstrong, Christine (et al.)
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Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation: An Abstract
Pages 111-112
Chu, Xing-Yu (Marcos) (et al.)
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The Study of Different Factors Affecting Salesperson Deviance: An Abstract
Pages 113-114
Amyx, Douglas (et al.)
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Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride: An Abstract
Pages 115-116
Fastoso, Fernando (et al.)
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Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip: An Abstract
Pages 117-118
Chung, Myungjin (et al.)
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From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract
Pages 119-120
Qazi, Asim (et al.)
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Co-creators Endorsing their Winning Product Idea in Ads: Dealing with Brand Audiences’ Skepticism: An Abstract
Pages 121-122
Cambier, Fanny (et al.)
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Right Digit Effect and Subjective Relative Income: An Abstract
Pages 123-124
Jaber, Mazen (et al.)
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Big Data Analytics, New Product Ideas, and Decision Making: An Abstract
Pages 125-126
Montecchi, Matteo (et al.)
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Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective: An Abstract
Pages 127-128
Khusainova, Rushana (et al.)
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Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction: An Abstract
Pages 129-130
Fukawa, Nobuyuki (et al.)
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A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort: An Abstract
Pages 131-132
Peasley, Michael (et al.)
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Digital Advocacy Among Industrial Employees: An Abstract
Pages 133-134
Farshid, Mana (et al.)
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When my Brand does Something Morally Wrong: An Abstract
Pages 135-136
Chang, Hua (et al.)
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The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract
Pages 137-138
Köcher, Sören (et al.)
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How and When does Functional Diversity Impact Sales Team Effectiveness: An Abstract
Pages 139-140
Nowlin, Edward L. (et al.)
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Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving: An Abstract
Pages 141-142
Ye, Lilly (et al.)
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Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty Through Online Brand Community Engagement, Brand Trust and CSR Authenticity: An Abstract
Pages 143-144
Lim, Joon Soo (et al.)
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Digital Customer Empowerment Tools for Marketers: An Abstract
Pages 145-146
Yuksel, Mujde (et al.)
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A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract
Pages 147-148
Trail, Galen (et al.)
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The Impact of Culture on Humorous Ads: An Abstract
Pages 149-150
Medic, Dragana (et al.)
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RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract
Pages 151-152
Varela, Juan Carlos Sosa (et al.)
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Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract
Pages 153-154
Chen, Shu-Ching
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Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors: An Abstract
Pages 155-156
Dekhili, Sihem (et al.)
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Understanding Information Bias: The Perspective of Online Review Component: An Abstract
Pages 157-158
Jia, Qiong (et al.)
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Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract
Pages 159-160
Michaelidou, Nina (et al.)
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How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract
Pages 161-162
Ferreira, Caitlin C. (et al.)
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To Kneel or Not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse: An Abstract
Pages 163-164
Flores, Jason (et al.)
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Inferences about Target Marketing from Languages on Website and its Implications: An Abstract
Pages 165-166
Harrison, Kristina (et al.)
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Consumer Response to Sport Sponsor’s Message Articulation and Activation on Twitter: An Abstract
Pages 167-168
Mishra, Abhishek (et al.)
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Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
Pages 169-170
Timmer, Sebastian (et al.)
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The Effect of Emoji Incongruency in Social Media: An Abstract
Pages 171-172
Boman, Laura (et al.)
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Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract
Pages 173-174
Sohn, Stefanie (et al.)
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Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon: An Abstract
Pages 175-176
Fawaz, Rayan (et al.)
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Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
Pages 177-178
Cruz, Ryan E. (et al.)
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Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda: An Abstract
Pages 179-180
Madhavaram, Sreedhar (et al.)
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The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract
Pages 181-181
Zhang, Junzhou (et al.)
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A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty: An Abstract
Pages 183-184
Harrison, Mary P. (et al.)
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Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources: An Abstract
Pages 185-186
Kuang, Yunmei
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Preliminary Tests of the Consumer Normalcy Scale: An Abstract
Pages 187-188
Cohen, Alex H. (et al.)
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The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age
Pages 189-199
Skupin, Karina (et al.)
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Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract
Pages 201-201
Black, Hulda G. (et al.)
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The Effect of Fear, Threat, and Trust Among Voters in the 2016 U.S. Presidential Election: An Abstract
Pages 203-204
Yoo, Boonghee (et al.)
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Towards a Model of Inclusive Ethnic Advertising: An Abstract
Pages 205-206
Licsandru, Tana Cristina (et al.)
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Customer Engagement with Augmented Reality Mobile Apps: An Abstract
Pages 207-208
McLean, Graeme (et al.)
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How Organizations can Capitalize on Customer-Caused Failures: An Abstract
Pages 209-210
Jeseo, Vincent (et al.)
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Self-Gift, Luxury Consumption, and Materialism: The Way to Happiness! An Abstract
Pages 211-212
Aouina-Mejri, Chiraz (et al.)
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Why do Consumers Procrastinate and What Happens Next? An Abstract
Pages 213-214
Zanjani, Shabnam (et al.)
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Food Acculturation of Professional Expatriates: A Cross-Cultural Study: An Abstract
Pages 215-216
Hellal-Guendouzi, Raficka (et al.)
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Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption
Pages 217-229
Couder, Julien (et al.)
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Social Media Sentiment, Customer Satisfaction, and Stock Returns: An Abstract
Pages 231-232
Strydom, Amanda (et al.)
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Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract
Pages 233-234
Cho, Eunjoo (et al.)
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Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract
Pages 235-236
Balaji, G. (et al.)
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The Impact of Sonic Logos on Brand Perceptions: An Abstract
Pages 237-237
Scott, Shawn P. (et al.)
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Gifting Practices: Is it Really the Thought that Counts? An Abstract
Pages 239-240
Albinsson, Pia A. (et al.)
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Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight: An Abstract
Pages 241-242
Key, Martin (et al.)
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Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract
Pages 243-244
Mehl, Erik (et al.)
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Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract
Pages 245-246
Nafees, Lubna (et al.)
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How Women Respond to Female Empowerment Songs: An Abstract
Pages 247-248
Kordrostami, Melika (et al.)
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Why I Will Not Use You for My Campaign: The Relationship Between Brand Managers and Sportswomen: An Abstract
Pages 249-250
Mogaji, Emmanuel (et al.)
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Candidates as Experiential Brands in U.S. Presidential Elections: An Abstract
Pages 251-252
Steenburg, Eric (et al.)
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Effects of Mindset on International Marketing Decisions: The Moderating Role of Psychic Distance: An Abstract
Pages 253-254
Papadopoulou, Christina (et al.)
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An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract
Pages 255-256
Mady, Tarek (et al.)
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Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices: An Abstract
Pages 257-258
Dang, Anh
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Men and the Food Leftovers of Attractive Others: An Abstract
Pages 259-260
Diekmann, Larissa (et al.)
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Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: An Abstract
Pages 261-262
Cicala, John (et al.)
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Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract
Pages 263-264
Okazaki, Shintaro (et al.)
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Modelling for Mobile: Developing the mUTAUT Model: An Abstract
Pages 265-266
Marriott, Hannah (et al.)
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Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change
Pages 267-280
Morgan, Todd (et al.)
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Value Destruction in Multichannel Services: An Abstract
Pages 281-282
Pozza, Ilaria Dalla (et al.)
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Women Leaders and Firm Performance: Unpacking the Effect of Gender and Trust: An Abstract
Pages 283-284
Tolmie, Carri Reisdorf (et al.)
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Online Sensory Marketing: The Crossmodal Effect of Background Music and the Look and Feel of a Webshop on Consumer Reactions
Pages 285-296
Adams, Carmen (et al.)
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Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract
Pages 297-298
Rouziou, Maria (et al.)
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Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract
Pages 299-300
Ranjit Raj, R. (et al.)
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The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract
Pages 301-302
Nieroda, Marzena (et al.)
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Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
Pages 303-304
Baccarella, Christian V. (et al.)
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An Abstract on Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis
Pages 305-306
Luna-Nevarez, Cuauhtemoc (et al.)
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Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract
Pages 307-307
Parker, Janna (et al.)
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Revising the Concept and Effectiveness of the Customer Orientation of Salespeople: An Abstract
Pages 309-310
Jost, Desirée (et al.)
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Value from Experiences and Customer Happiness: Implications for Customer Experience Management: An Abstract
Pages 311-312
Brakus, J. Joško (et al.)
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How do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China: An Abstract
Pages 313-314
Xiao, Qian (et al.)
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The Brand Identity of a Football Manager: The Case of Arsène Wenger: An Abstract
Pages 315-316
Berndt, Adele
-
Virtual Trade Show (VTS): A Systematic Literature Review: An Abstract
Pages 317-318
Gani, Mohammad Osman (et al.)
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Confronting the Customer–Engagement Paradox in Sales–Leader Succession: An Abstract
Pages 319-320
Lemken, Russell (et al.)
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Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract
Pages 321-322
Djelassi, Souad (et al.)
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Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract
Pages 323-324
O’Connor, Christina (et al.)
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How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract
Pages 325-326
Khamitov, Mansur (et al.)
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Synthesizing Negative Critical Incidents: Integration of Service Failure–Recovery and Brand Transgression Streams: An Abstract
Pages 327-328
Khamitov, Mansur (et al.)
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Bandwagon Consumption among the Black Middle Class
Pages 329-341
Mdlekeza, Zanele (et al.)
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The Issues and Impacts of Programmatic Advertising in the Financial Sector: An Abstract
Pages 343-344
Tang, Weilan (et al.)
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Marketing When Insiders are Locked in: An Abstract
Pages 345-346
Ma, Minghui (et al.)
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Variability of Brands: Perspectives of Perceived Entitativity: An Abstract
Pages 347-348
Chang, Joseph W. (et al.)
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An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract
Pages 349-350
Rusu, Claudia-Roxana (et al.)
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Think versus Feel: Two Dimensions of Brand Anthropomorphism: An Abstract
Pages 351-352
Zhou, Xinyue (et al.)
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Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Consumer Ethnocentrism on Consumers’ Responses: An Abstract
Pages 353-354
Cervellon, Marie-Cécile
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The Paradigm of Sharing: A Unifying Conceptualization: An Abstract
Pages 355-356
Dong, Beibei (et al.)
-
From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract
Pages 357-358
Kietzmann, Jan H. (et al.)
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The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract
Pages 359-360
Wiedmann, Klaus-Peter (et al.)
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Avenues to Optimize Strategic Decision Making to Drive Firm Performance and Market Success: An Abstract
Pages 361-362
Eriksson, Theresa
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How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract
Pages 363-364
Madhavaram, Sreedhar (et al.)
-
Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract
Pages 365-366
Zboja, James J. (et al.)
-
Overcorrection in Mixed Racial Purchasing: An Abstract
Pages 367-368
Dinhof, Katharina (et al.)
-
The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson Performance: An Abstract
Pages 369-370
Liu, Yuerong (et al.)
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When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract
Pages 371-372
Vellera, Cyrielle (et al.)
-
Co-creation for Customer Engagement Management: When do they Want to Talk? An Abstract
Pages 373-374
Hamdi-Kidar, Linda (et al.)
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What Frugal Products are and Why they Matter: An Abstract
Pages 375-376
Janda, Sergej (et al.)
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Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth
Pages 377-385
Reynolds-Pearson, Alyssa J.
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In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract
Pages 387-388
Valaei, Naser (et al.)
-
Predicting the Future of Advertising Creative Research: An Abstract
Pages 389-390
West, Douglas C.
-
Investigating the Effect of Mobile In-store Promotions on Purchase Intention: Is WhatsApp More Effective? An Abstract
Pages 391-392
Pitardi, Valentina (et al.)
-
Influential Language, Imagery, and Claims in Print Advertising: An Abstract
Pages 393-394
Gilliam, David (et al.)
-
Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: An Abstract
Pages 395-396
Delbaere, Marjorie (et al.)
-
Point of Sale Donations from a Managerial Perspective: An Abstract
Pages 397-398
Basil, Debra Z. (et al.)
-
When Extremely Good is not Enough for Sustainability Disclosures: An Abstract
Pages 399-400
Cho, Yoon-Na (et al.)
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Determining Factors of the Sustainability Orientation: An Examination from the Past to the Present: An Abstract
Pages 401-402
Rodríguez, Rocio (et al.)
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A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract
Pages 403-404
Cronin Jr, J. Joseph (et al.)
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Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract
Pages 405-406
Barnes, Stuart J. (et al.)
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The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations: An Abstract
Pages 407-408
Limbach, Matthias (et al.)
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Exposing Underage Consumers to Alcohol Branding in Sport Sponsorship: An Abstract
Pages 409-410
Scheinbaum, Angeline Close (et al.)
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When does Creativity Matter? The Impact of Consumption Motive and Claim Set-Size: An Abstract
Pages 411-412
Benoit, Ilgım Dara (et al.)
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An Investigation of Slacktivism in Online Donation Campaigns: An Abstract
Pages 413-414
Dehdashti, Yashar (et al.)
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An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective
Pages 415-416
Moreira, Gerardo J. (et al.)
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Utilitarian versus Hedonic Brands: Cognitive and Affective Country Image Components: An Abstract
Pages 417-418
Lopez, Carmen (et al.)
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Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract
Pages 419-420
Harrison, Kristina (et al.)
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Investigating the Effect of Social Comparison on Helping Behavior: The Moderating Role of Self-Construal Level and the Mediating Role of Emotion: An Abstract
Pages 421-422
Zhou, Kun (et al.)
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How does Providing Financial Information Impact Retirement Intentions? An Abstract
Pages 423-424
Hoffmann, Arvid O. I. (et al.)
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The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract
Pages 425-426
Chandrasapth, Koblarp (et al.)
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The Usefulness of Brand Polarization to Various Parties: An Abstract
Pages 427-428
Ramírez, Sergio Andrés Osuna (et al.)
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The Picture of Luxury: Millennials’ Relationship with Luxury Brands: An Abstract
Pages 429-430
Eastman, Jacqueline K. (et al.)
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The Influence of Brand Acquisition on Perceived Authenticity: An Abstract
Pages 431-432
Wanjugu, Sabinah (et al.)
-
A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract
Pages 433-434
Carlson, Jeffrey R. (et al.)
-
An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior: An Abstract
Pages 435-436
Tagashira, Takumi (et al.)
-
From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract
Pages 437-438
Phillips, Megan (et al.)
-
Use of Surveytainment Elements in Knowledge-Assessment Tests: An Abstract
Pages 439-440
Kostyk, Alena (et al.)
-
Soft Skills as an Assessed Course Component: An Abstract
Pages 441-442
Black, Hulda G. (et al.)
-
The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups: An Abstract
Pages 443-444
Rast, Rebecca (et al.)
-
I Pay, therefore I Am (An A): Co-Creation of Value in Higher Education: An Abstract
Pages 445-446
Ulusoy, Ebru (et al.)
-
The Future of Terroir: An Abstract
Pages 447-448
Leedon, Guy (et al.)
-
Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract
Pages 449-449
Chiang, Lanlung (et al.)
-
A Study of Camino de Santiago Hikers: An Abstract
Pages 451-452
Basil, Michael D.
-
The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract
Pages 453-454
Carson, Grace (et al.)
-
Frontiers of Internal Marketing: How Cultures of Procrastination and Improvisation Drive Project Performance: An Abstract
Pages 455-456
Hinsch, Chris (et al.)
-
The Empirical Link Between Export Diversification and Export Performance: Strategic and Resource Contingencies: An Abstract
Pages 457-458
Oliveira, João S. (et al.)
-
Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities: An Abstract
Pages 459-460
Ullah, Zeeshan (et al.)
-
The Effect of Fake News on the Relationship between Brand Equity and Consumer Responses to Premium Brands: An Abstract
Pages 461-462
Bankole, Oluwafunmilayo (et al.)
-
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract
Pages 463-464
Flostrand, Andrew (et al.)
-
The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation: An Abstract
Pages 465-466
Khamitov, Mansur (et al.)
-
Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract
Pages 467-468
Willis, Brooke (et al.)
-
A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications
Pages 469-479
Ismagilova, Elvira (et al.)
-
Leadership Effectiveness and Marketing Successful Stories in Latin America: An Abstract
Pages 481-482
Torres, Luis E. (et al.)
-
A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
Pages 483-484
Wu, Shuang (et al.)
-
Should I Care for the Environment or Myself? Ads for Green Products: An Abstract
Pages 485-486
Ekebas-Turedi, Ceren (et al.)
-
Examination of the Preference of French Consumers in the Fashion Sector: How Important is Ethical Attribute? An Abstract
Pages 487-488
Achabou, Mohamed Akli
-
The Marketing of International Humanitarian Aid in a Changing Global Marketplace: An Abstract
Pages 489-490
Mittelman, Robert (et al.)
-
The Value of Psychological Capital for Customer Participation Management: An Abstract
Pages 491-492
Leroi-Werelds, Sara (et al.)
-
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
Pages 493-494
Wyllie, Jessica (et al.)
-
Demystifying Perceived Psychological Proximity for Hedonic Product Choices: An Abstract
Pages 495-496
Ahmed, Faheem (et al.)
-
Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing: An Abstract
Pages 497-498
Chang, Chun-Tuan (et al.)
-
Virtual Reality Branding Campaigns, Impact and Public Perception: An Abstract
Pages 499-500
Regt, Anouk (et al.)
-
Consumer Response to Product Safety Recall: An Empirical Research from China: An Abstract
Pages 501-502
Zhuang, Weiling (et al.)
-
When the Star Beckons: Celebrity-Branded Products and Retailer Resonance: An Abstract
Pages 503-504
Badrinarayanan, Vishag (et al.)
-
Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract
Pages 505-505
Wiedmann, Klaus-Peter (et al.)
-
Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract
Pages 507-508
Peasley, Michael (et al.)
-
High Growth Private Companies: Values-Led and Profitable: An Abstract
Pages 509-510
Cunningham, Peggy H.
-
Chinese Consumers’ Attitudes of Chinese Versus Western Fashion Brands: An Exploration of Possible Predictor Variables Related to Individual and Cultural Values: An Abstract
Pages 511-512
Kozar, Joy M.
-
Using the Online Search Volume to Predict Performance: An Abstract
Pages 513-514
Liu, Ran
-
Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: An Abstract
Pages 515-516
Liu, Ran
-
Special Session: New Directions in B2B Sales and Marketing Research AMS 2019 Annual Conference, Vancouver: An Abstract
Pages 517-518
Curasi, Carolyn F. (et al.)
-
Special Session: Brand Heritage: Cross Cultural Perceptions: An Abstract
Pages 519-520
Pecot, Fabien (et al.)
-
Effective Pricing Strategies: Investigating the Contrast Between Theory and Practice: An Abstract
Pages 521-522
Rahmani, Vahid (et al.)
-
Price Priming Effects in Online Display Ads: An Abstract
Pages 523-523
Shaker, Hamid (et al.)
-
Examining Country Image in Expert Electronic Word-of-Mouth: An Abstract
Pages 525-526
Cheng, Zixuan (Mia) (et al.)
-
A Value-Based Model of Consumer Smartphone Usage for Online Transactions: The Role of Consumer Characteristics and Purchasing Situation: An Abstract
Pages 527-528
Sohn, Stefanie (et al.)
-
Effects of Double Language Labeling in the Context of FMCG-Products: A Mixed-Methods Approach: An Abstract
Pages 529-530
Heix, Sabrina (et al.)
-
What Makes the Difference? Employee Social Media Brand Engagement: An Abstract
Pages 531-532
Duncan, Sherese Y. (et al.)
-
Why the Shortened ADAPTS Scale Should Not Be Used for Sales Students: An Abstract
Pages 533-534
Arndt, Aaron D.
-
White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract
Pages 535-536
Jochims, Bruna (et al.)
-
Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract
Pages 537-538
Mangini, Eduardo Roque (et al.)
-
Subjective Financial Deprivation and Budget Allocation Preferences: An Abstract
Pages 539-540
Bertrandias, Laurent (et al.)
-
Is There a Self Beyond Identity: An Abstract
Pages 541-542
Viswanathan, Nanda K.
-
How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name: An Abstract
Pages 543-544
Tok, Dickson (et al.)
-
The Spill-Over Effect of the Emotional Reaction to the Use of Internet on the Intention to Use Internet of Things (IoT) Services: An Abstract
Pages 545-546
Lu, Yang (et al.)
-
Online Environment–Product Congruence: The Role of Experience and Product Consumption Type on Product Liking: An Abstract
Pages 547-548
Liska, Luke
-
How Peer-to-Peer Sharing Promotes Product Purchase: An Abstract
Pages 549-550
Klein, Jan F. (et al.)
-
Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition: An Abstract
Pages 551-552
Jones, Joseph
-
Perceptions of Power in the Digital Era: An Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract
Pages 553-554
Wilson, Matthew (et al.)
-
Gamification Research in View of Bibliometrics: A Literature Trend, Bibliographic Coupling, and Co-citation Analysis: An Abstract
Pages 555-556
Yoon, Gunwoo
-
The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages
Pages 557-567
Tsimonis, Georgios (et al.)
-
Interacting and Learning through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract
Pages 569-570
Im, Subin (et al.)
-
Product’s Digital Transformation Effect on Perceived Luxury Level and Brand Authenticity: The Watch Industry Case: An Abstract
Pages 571-572
Messelmani, Sayma (et al.)
-
New Product Advantage Infused by Marketing and Technical Resources: Does Modularity Design Matter? An Abstract
Pages 573-574
Xiao, Yazhen (et al.)
-
Responses to Female Sexual Power Portrayals in Ads: An Abstract
Pages 575-576
Kordrostami, Melika (et al.)
-
Psychological Effects of Social Exclusion on Stereotyping and Consumer Behavior: An Abstract
Pages 577-578
Pantoja, Felipe (et al.)
-
Authentic Ethnic Advertisements Perception: An Abstract
Pages 579-580
Alomar, Nora (et al.)
-
Personalized Online Recommendations and the Effect of Trust and Valence: An Abstract
Pages 581-582
Jaber, Mazen (et al.)
-
The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract
Pages 583-584
Liu, Xia (et al.)
-
Supply Chain Resilience on Business Continuity Programs: The Role of Anticipated, Inherent, and Adaptive Resilience: An Abstract
Pages 585-586
Sekar, Samuel (et al.)
-
Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas: An Abstract
Pages 587-588
Lim, Joon Soo (et al.)
-
Every Coin has Two Sides: The Negative Effects of Brand Social Power, the Dual Character of Face, and Counterfeit Luxury Consumption: An Abstract
Pages 589-590
Ling, Jiang (et al.)
-
Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract
Pages 591-592
Cho, Jihoon (et al.)
-
Role of Task Difficulty in Brand Image Measurements: An Abstract
Pages 593-594
Mete, Melisa (et al.)
-
“What-are-you-looking-at?”: Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving
Pages 595-606
Kuhn, Marc (et al.)
-
The Effect of Consumers’ Asset Specificity Sensitivity on Mobile Payment Service Adoption: The Role of Switching Cost and Product Compatibility: An Abstract
Pages 607-608
Chiou, Jyh-Shen (et al.)
-
Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract
Pages 609-610
Hancock, Tyler (et al.)
-
Comparing Product Policy’s Effectiveness for E-Commerce Companies: An Abstract
Pages 611-612
Groh, Maximilian (et al.)
-
Top Management Emphasis and Silo-Spanning Communication for Marketing Knowledge Integration: An Empirical Examination: An Abstract
Pages 613-614
Madhavaram, Sreedhar (et al.)
-
Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract
Pages 615-616
Gonzalez, Claudia (et al.)
-
Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts: An Abstract
Pages 617-618
Bachouche, Hajer (et al.)
-
Leveraging User-Generated Content for Demand-Side Strategy: An Abstract
Pages 619-620
Brown, Terrence E. (et al.)
-
Sense and Sensibility: What are Customers Looking for in Online Product Reviews? An Abstract
Pages 621-622
Wang, Fang (et al.)
-
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
Pages 623-624
Vredenburg, Jessica (et al.)
-
The Lazarus Touch of Heritage: Place Branding, a Multi Stakeholder Study: An Abstract
Pages 625-626
Jain, Varsha (et al.)
-
The Influence of Retail Return Policies on Brand Image: An Abstract
Pages 627-628
Espinosa, Jennifer A. (et al.)
-
Bridging Islands: Boundary Resources in Solution Networks: An Abstract
Pages 629-630
Wei, Ruiqi (et al.)
-
Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change
Pages 631-643
Lipiäinen, Niko (et al.)
-
How can Supervisors Help Frontline Employees Deal with Customer Mistreatment? An Abstract
Pages 645-646
Boukis, Achilleas (et al.)
-
Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract
Pages 647-648
Barney, Christian (et al.)
-
Integrating Social and Activity Utilities to Explain Consumption: An Abstract
Pages 649-650
Mora, José-Domingo
-
Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: An Abstract
Pages 651-652
Ruusunen, Nino (et al.)
-
Shopping Mall Values, Customer Satisfaction, and Loyalty: The Moderation of Education Level in Morocco: An Abstract
Pages 653-654
Godefroit-Winkel, Delphine (et al.)
-
Usability of Automated Driving Functions: A User Experience Study
Pages 655-664
Selinka, Sarah (et al.)
-
Social Media Usage, Status Consumption, and Online Public Consumption: An Abstract
Pages 665-666
Heydari, Ali (et al.)
-
CSR: The Best of Both Worlds: Driving Returns to the Business and its Employees: An Abstract
Pages 667-668
Schaefer, Sarah Desirée (et al.)
-
The Public Healthcare System as a Service Network: An Assessment through the Time: An Abstract
Pages 669-670
Rodríguez, Rocio (et al.)
-
Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract
Pages 671-672
Petrovici, Dan (et al.)
-
Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract
Pages 673-674
Ajjan, Haya (et al.)
-
Table of contents (270 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Marketing Opportunities and Challenges in a Changing Global Marketplace
- Book Subtitle
- Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
- Editors
-
- Shuang Wu
- Felipe Pantoja
- Nina Krey
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Copyright
- 2020
- Publisher
- Springer International Publishing
- Copyright Holder
- The Academy of Marketing Science
- eBook ISBN
- 978-3-030-39165-2
- DOI
- 10.1007/978-3-030-39165-2
- Hardcover ISBN
- 978-3-030-39164-5
- Series ISSN
- 2363-6165
- Edition Number
- 1
- Number of Pages
- XLIX, 674
- Number of Illustrations
- 16 b/w illustrations, 2 illustrations in colour
- Topics
