CYBER DEAL: 50% off all Springer eBooks | Get this offer!

Progress in IS

Augmented Reality and Virtual Reality

Changing Realities in a Dynamic World

Editors: Jung, Timothy, tom Dieck, M. Claudia, Rauschnabel, Philipp A. (Eds.)

Free Preview
  • Bridges the gap between XR Theory and XR Practice
  • Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
  • Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
  • Focuses on the applications of AR and VR in various industries
  • Approaches AR and VR from a business and management perspective 
see more benefits

Buy this book

eBook 96,29 €
price for Spain (gross)
  • ISBN 978-3-030-37869-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
About this book

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.

The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

About the authors

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. In particular, his research interests focus on AI, IoT, Big Data and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences and he is the conference chair of annual International AR & VR Conference.

Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.

Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.


Table of contents (32 chapters)

Table of contents (32 chapters)
  • Brand Experience via Mobile AR App Marketing

    Pages 3-9

    (Christine) Sung, Eunyoung

  • Inside Advertising: The Role of Presence in the Processing of Branded VR Content

    Pages 11-22

    van Berlo, Zeph M. C. (et al.)

  • How to Engage Fashion Retail with Virtual Reality: A Consumer Perspective

    Pages 23-35

    Xue, Liangchao (et al.)

  • Enhancing Product Configuration and Sales Processes with Extended Reality

    Pages 37-50

    Hariharan, Anuja (et al.)

  • “I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps

    Pages 51-63

    Teles Roxo, Mafalda (et al.)

Buy this book

eBook 96,29 €
price for Spain (gross)
  • ISBN 978-3-030-37869-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Augmented Reality and Virtual Reality
Book Subtitle
Changing Realities in a Dynamic World
Editors
  • Timothy Jung
  • M. Claudia tom Dieck
  • Philipp A. Rauschnabel
Series Title
Progress in IS
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-37869-1
DOI
10.1007/978-3-030-37869-1
Hardcover ISBN
978-3-030-37868-4
Series ISSN
2196-8705
Edition Number
1
Number of Pages
XII, 409
Number of Illustrations
26 b/w illustrations, 90 illustrations in colour
Topics