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Optimal Social Influence

  • Book
  • © 2020

Overview

  • Includes recent and fundamental models and optimization algorithms on social computing
  • Presents detailed techniques, models, problems, algorithms and experiments
  • Contains practical applications in security, business, computing and engineering

Part of the book series: SpringerBriefs in Optimization (BRIEFSOPTI)

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Table of contents (5 chapters)

Keywords

About this book

This self-contained book describes social influence from a computational point of view, with a focus on recent and practical applications, models, algorithms and open topics for future research. Researchers, scholars, postgraduates and developers interested in research on social networking and the social influence related issues will find this book useful and motivating. The latest research on social computing is presented along with and illustrations on how to understand and manipulate social influence for knowledge discovery by applying various data mining techniques in real world scenarios. Experimental reports, survey papers, models and algorithms with specific optimization problems are depicted. The main topics covered in this book are: chrematistics of social networks, modeling of social influence propagation, popular research problems in social influence analysis such as influence maximization, rumor blocking, rumor source detection, and multiple social influence competing.  

Authors and Affiliations

  • Department of Mathematics and Computer Science, Texas Woman’s University, Denton, USA

    Wen Xu

  • Department of Computer Science, University of Texas, Dallas, Richardson, USA

    Weili Wu

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