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Conspicuous Employment

Theory, Measurement, and Consequences of Prestigious Employer Preference

  • Book
  • © 2020

Overview

  • Comprehensively investigates the phenomenon of conspicuous employment, its relation to individual identity, and its impact on organisational behaviour
  • Details the motivational structure driving individual preferences for prestigious employers
  • Explores the consequences of prestigious employer preference for various facets of organisational culture

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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Table of contents (6 chapters)

Keywords

About this book

This book illustrates the foundations of status research from the perspective of recruiting. The ever-increasing competitive pressure on both sides of the market has led to the growing significance of prestige in employment as an efficient yardstick of performance. At the same time, mounting student loans make the need for a prestigious education palpable. While prestige has always been important in the job market, continuously increasing competitive pressure is driving the role of prestige to new heights. This book shows how insights from consumer research on prestige-driven behavior can be helpful in gaining a better understanding of applicants' motives. Furthermore, it investigates the effect of prestige preference versus value-based, person-organization fit. Lastly, the book reports on experimental evidence that prestigious employer preference can provide a basis for risky decision-making behavior. Prestige is an increasingly powerful motivator in today’s job market – one that requires a closer look.






Authors and Affiliations

  • Institute of Marketing, University of St. Gallen, St. Gallen, Switzerland

    Benjamin Berghaus

About the author

Benjamin Berghaus is a freelancer at the intersection of research, education, and management practice. Since 2018, Benjamin works as an entrepreneur, author, lecturer, student mentor, scientific and management consultant. Together with his colleagues, he founded career-orientation-initiatives like the Swiss Student Value Survey and the Career Profiler. He teaches regularly at the MBA programme of the University of St. Gallen, Switzerland, and builds on international teaching experiences with leading schools like European School of Management and Technology Berlin, Germany, EM Lyon Business School, France, Hanken SSE, Finland, Rotterdam School of Management, Netherlands and the University of Liechtenstein as well as his formal university lecturing qualification at the University of St. Gallen, Switzerland. Before his academic career, he worked in the German automotive industry as a marketing manager.

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