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Engagement Design

Designing for Interaction Motivations

  • Broadens your understanding of User Experience into a concrete comprehension of Engagement
  • Explains how to design from a user’s personality
  • Clarifies how to treat contexts of interaction as motivation and curiosity based
  • Enriches artefact interaction through representation modes: symbolic, enactive and mimetic

Part of the book series: Human–Computer Interaction Series (HCIS)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xxii
  2. Introduction

    • Nelson Zagalo
    Pages 1-9
  3. From Experience to Engagement

    • Nelson Zagalo
    Pages 11-30
  4. Profiles of Engagement

    • Nelson Zagalo
    Pages 31-56
  5. Contexts of Engagement

    • Nelson Zagalo
    Pages 57-84
  6. Artefacts and Representation

    • Nelson Zagalo
    Pages 85-122
  7. The Engagement Design Model and Applied Cases

    • Nelson Zagalo
    Pages 123-157
  8. Back Matter

    Pages 159-161

About this book

Interactive media designers have been discussing modes to optimize interaction design beyond mere usability. With the arrival of Emotional Design followed by the success of the User Experience (UX) approaches, the discussion continued and augmented. Experience has become a complex buzzword, which is more about the subject’s experience than the product, and this is why it's difficult, or even impossible, to define it in a concise manner.

We propose to move the discussion from Experience towards Engagement, to emphasize the design of the relationship between artefacts, contexts and users. Engagement asks for a more concrete type of experience, with specific needs, motives, skills and competences, which can be more clearly worked into the design of artefacts. Engagement also differs from other concepts e.g. fun, enjoyment, happiness or well-being and is open enough to grant freedom to designers in creating their personal world views.

To push this new approach, we offer in this book a full model for the design of engagement in interactive media, still believing it can be applied beyond that. The model is arranged around what we call the three engagement streams:  Progression, Expression and Relation.


Authors and Affiliations

  • Department of Communication and Art, University of Aveiro, Aveiro, Portugal

    Nelson Zagalo

Bibliographic Information

  • Book Title: Engagement Design

  • Book Subtitle: Designing for Interaction Motivations

  • Authors: Nelson Zagalo

  • Series Title: Human–Computer Interaction Series

  • DOI: https://doi.org/10.1007/978-3-030-37085-5

  • Publisher: Springer Cham

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-37084-8Published: 18 March 2020

  • Softcover ISBN: 978-3-030-37087-9Published: 18 March 2021

  • eBook ISBN: 978-3-030-37085-5Published: 17 March 2020

  • Series ISSN: 1571-5035

  • Series E-ISSN: 2524-4477

  • Edition Number: 1

  • Number of Pages: XXII, 161

  • Number of Illustrations: 26 b/w illustrations, 62 illustrations in colour

  • Topics: User Interfaces and Human Computer Interaction, Cognitive Psychology, Media Design

Buy it now

Buying options

eBook USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access