Springer Proceedings in Business and Economics

Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

Editors: Kavoura, Androniki, Kefallonitis, Efstathios, Theodoridis, Prokopios (Eds.)

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  • Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019 
  • Discusses new perspectives in the field of marketing, innovative technologies, and tourism
  • Debates issues highly relevant to the future direction of marketing research and practice
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eBook 245,03 €
price for Spain (gross)
  • ISBN 978-3-030-36126-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 311,99 €
price for Spain (gross)
About this book

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

About the authors

Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.

Buy this book

eBook 245,03 €
price for Spain (gross)
  • ISBN 978-3-030-36126-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 311,99 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Strategic Innovative Marketing and Tourism
Book Subtitle
8th ICSIMAT, Northern Aegean, Greece, 2019
Editors
  • Androniki Kavoura
  • Efstathios Kefallonitis
  • Prokopios Theodoridis
Series Title
Springer Proceedings in Business and Economics
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-36126-6
DOI
10.1007/978-3-030-36126-6
Hardcover ISBN
978-3-030-36125-9
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XXIX, 1105
Number of Illustrations
100 b/w illustrations
Topics