Management for Professionals

User Experience Is Brand Experience

The Psychology Behind Successful Digital Products and Services

Authors: van de Sand, F., Frison, A.-K., Zotz, P., Riener, A., Holl, K.

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  • Introduces a new UX identity scale and a validation method to analyze brand values
  • Provides a comprehensive introduction to the topics of user needs, value systems and UX
  • Combines academic research evidence of UX design with practical case studies  
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eBook 26,74 €
53,49 € (listprice)
price for Spain (gross)
valid through December 31, 2020
  • ISBN 978-3-030-29868-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 34,31 €
67,59 € (listprice)
price for Spain (gross)
valid through December 31, 2020
Softcover 25,99 €
51,99 € (listprice)
price for Spain (gross)
valid through December 31, 2020
About this book

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.

Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.



About the authors

Felix van de Sand holds a master’s degree in industrial design from Bauhaus University Weimar (Germany) and worked for one of Europe's largest design agencies as a design strategist. He switched to the digital side when he co-founded the digital agency 'COBE' in 2012, where he is responsible for aligning the user experience of digital products with clients' brand positioning.

Anna-Katharina Frison is a UX researcher and doctoral candidate at Technische Hochschule Ingolstadt (Germany). Her research focus is user experience and user-centered design with particular interest in applications in automated driving and the intersection of brand and user experience.
Pamela Zotz is a design strategist and qualitative researcher at the UX agency COBE Munich (Germany) and responsible for the integration of brand values into digital products and user experiences. She studied design and product management in Salzburg (Austria) and Valencia (Spain), and finished her MBA at the Arkansas State University (USA).
Andreas Riener is a professor of human-machine interface and virtual reality at Technische Hochschule Ingolstadt (Germany) with co-appointment as a research professor for human factors and driving ergonomics at the Center of Automotive Research on Integrated Safety Systems and Measurement Area (CARISSMA). In addition, he heads the degree program on user experience design and leads the usability/UX design lab. 


Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 26,74 €
53,49 € (listprice)
price for Spain (gross)
valid through December 31, 2020
  • ISBN 978-3-030-29868-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 34,31 €
67,59 € (listprice)
price for Spain (gross)
valid through December 31, 2020
Softcover 25,99 €
51,99 € (listprice)
price for Spain (gross)
valid through December 31, 2020
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Bibliographic Information

Bibliographic Information
Book Title
User Experience Is Brand Experience
Book Subtitle
The Psychology Behind Successful Digital Products and Services
Authors
Series Title
Management for Professionals
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-29868-5
DOI
10.1007/978-3-030-29868-5
Hardcover ISBN
978-3-030-29867-8
Softcover ISBN
978-3-030-29870-8
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XXII, 171
Number of Illustrations
1 b/w illustrations, 58 illustrations in colour
Additional Information
Original German edition published by Springer Fachmedien Wiesbaden GmbH, Wiesenbaden, Germany, 2017
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