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New Directions in Cultural Policy Research

Audience Engagement in the Performing Arts

A Critical Analysis

Authors: Walmsley, Ben

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  • Explores the implications of changing audience expectations and evolving practices of engagement 
  • Provides a thorough summary of existing scholarship in the field, drawing out key and emergent themes
  • Draws on the experience of the author as theatre producer and manager turned academic to explore audiences from an interdisciplinary perspective
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eBook 58,84 €
price for Spain (gross)
  • ISBN 978-3-030-26653-0
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Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-3-030-26652-3
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  • Immediate ebook access, if available*, with your print order
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About this book

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


About the authors

Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England’s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.


Reviews

“Ben Walmsley's book draws together and reviews a considerable body of existing scholarship and does a vital job in identifying and drawing out key and emergent themes. In doing so it marks a moment in the maturation of the field. It has a particular and persuasive focus on the trajectory from arts marketing to audience engagement, which it argues with commitment and impressive scholarship.” (Matthew Reason, Professor of Theatre and Performance, York St John University, UK)

“This book offers a fluid, engaging and philosophical approach to the topic of audience engagement that will make its mark on the creative industries.” (Ruth Rentschler OAM, Professor of Arts & Cultural Leadership, University of South Australia, and Author of Arts Governance: People, Passion, Performance)

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 58,84 €
price for Spain (gross)
  • ISBN 978-3-030-26653-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 72,79 €
price for Spain (gross)
  • ISBN 978-3-030-26652-3
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Audience Engagement in the Performing Arts
Book Subtitle
A Critical Analysis
Authors
Series Title
New Directions in Cultural Policy Research
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-26653-0
DOI
10.1007/978-3-030-26653-0
Hardcover ISBN
978-3-030-26652-3
Edition Number
1
Number of Pages
XI, 248
Number of Illustrations
3 b/w illustrations, 7 illustrations in colour
Topics

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