Overview
- Helps entrepreneurs Identify, evaluate, develop, and exploit business opportunities
- Offers global case studies of successful entrepreneurs, both well-known and less familiar
- Uses a narrative style, making it accessible to readers, while also being grounded in theory
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Table of contents (17 chapters)
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Front Matter
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Code-Breaking Skills
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Front Matter
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Putting It All Together and Drawing Lessons
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Front Matter
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Keywords
About this book
Entrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceived—including immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success.
It proposes a framework that pinpoints what the author calls the outsider problem—that is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem.
Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others.
This book will help readers thrive while transcending their underdog status.
Reviews
“Professor Morgan provides a powerful contribution on an extremely timely topic. Innovative entrepreneurs are a scarce resource, and increasing the success of diverseentrepreneurs will boost the whole society. This book will certainly benefit minority entrepreneurs, but should also be on the reading list of practitioners, policy makers, and all scholars interested in minority and immigrant entrepreneurship.” (Sari Pekkala Kerr, Senior Research Scientist at Wellesley College, USA; Research Economist, National Bureau of Economic Research (NBER))
“Horatio Morgan has succeeded in presenting a compelling and accessible guide to the challenges that entrepreneurs from marginalized groups face, and evidence-based strategies for overcoming these challenges. His writing draws on theory, research, and case studies to provide valuable step-by-step advice about the skills and strategies “underdog” entrepreneurs can use to achieve their goals. Underdog Entrepreneurs fills an important gap and will be quoted for years to come by successful entrepreneurs from marginalized groups who have benefited from Morgan's engrossing book.” (Victoria M. Esses,Professor of Psychology, Director of the Centre for Research on Migration and Ethnic Relations, Co-Chair and Principal Investigator of the Pathways to Prosperity Partnership, University of Western Ontario, CA; Co-editor of Twenty-First-Century Immigration to North America: Newcomers in Turbulent Times )Authors and Affiliations
About the author
Horatio M. Morgan is an Associate Professor of Global Management, and Senior Research Scientist at the Institute for Innovation and Technology Management at Ryerson University, Canada. His expertise spans international entrepreneurship, immigrant entrepreneurship, corporate strategy, cognition, and analytics.
Bibliographic Information
Book Title: Underdog Entrepreneurs
Book Subtitle: A Framework of Success for Marginalized and Minority Innovators
Authors: Horatio M. Morgan
DOI: https://doi.org/10.1007/978-3-030-20408-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-20407-5Published: 13 September 2019
eBook ISBN: 978-3-030-20408-2Published: 09 September 2019
Edition Number: 1
Number of Pages: XIV, 164
Number of Illustrations: 1 b/w illustrations
Topics: Popular Science in Business and Management, Entrepreneurship