Springer Series in Supply Chain Management

Operations in an Omnichannel World

Editors: Gallino, Santiago, Moreno-Garcia, Antonio (Eds.)

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  • First extensive look at Operations Management in the Omni-channel environment
  • Presents the latest research in the area of omni-channel retailing
  • Editors and contributors are among the most prominent names in this new area
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eBook 101,14 €
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  • ISBN 978-3-030-20119-7
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Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-030-20118-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers.

This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand.

The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world.

Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.


About the authors

Santiago Gallino is an Assistant Professor at the Operations, Information and Decisions Department of the Wharton School (University of Pennsylvania). He is interested in operations management challenges in the retail industry. Santiago studies both omni-channel integration and store execution issues in retail. In his research, he uses field data and econometric tools to study existing operational practices as well as potential operational improvements.

Before joining Wharton, Professor Gallino worked at the Tuck School of Business at Dartmouth.

Professor Gallino holds a PhD in Operations and Information Management and a Master’s in Statistics from the University of Pennsylvania where he was a Fulbright Scholar, an MBA from IAE Business School, and a degree in Electrical Engineering from Universidad de Buenos Aires.

Antonio Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit of Harvard Business School. He teaches technology and operations management in MBA, executive and doctoral programs. Before joining HBS, he was an associate professor in the Kellogg School of Management.

Professor Moreno uses data and empirical approaches to study the digital transformation of services and supply chains, with a particular focus on retail. Professor Moreno’s research has won multiple awards and has appeared in journals such as Management Science, Marketing Science, Manufacturing & Service Operations Management, Information Systems Research, and Sloan Management Review, and has been covered by several media outlets. He has received the Wickham Skinner Early-Career Research Accomplishments Award from the Production and Operations Management Society.

Professor Moreno holds a MA in statistics and a PhD in operations and information management from the Wharton School of the University of Pennsylvania. He also has degrees in Electrical Engineering and Industrial Engineering from the Technical University of Catalonia. 

Table of contents (14 chapters)

Table of contents (14 chapters)

Buy this book

eBook 101,14 €
price for Spain (gross)
  • ISBN 978-3-030-20119-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-030-20118-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Operations in an Omnichannel World
Editors
  • Santiago Gallino
  • Antonio Moreno-Garcia
Series Title
Springer Series in Supply Chain Management
Series Volume
8
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-20119-7
DOI
10.1007/978-3-030-20119-7
Hardcover ISBN
978-3-030-20118-0
Series ISSN
2365-6395
Edition Number
1
Number of Pages
VIII, 353
Number of Illustrations
25 b/w illustrations, 39 illustrations in colour
Topics