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Eurasian Studies in Business and Economics

Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference

Editors: Huseyin Bilgin, M., Danis, H., Demir, E., Can, U. (Eds.)

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  • Gathers contributions from diverse areas of business and management, in particular marketing, HR management, and international business
  • Presents original empirical research from developing economies such as Slovakia, Romania, Ukraine, Malaysia and Thailand, which are poorly represented in current research
  • Combines theory and practice, opening new avenues for debate on key topics in economics and finance
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eBook 83,29 €
price for Spain (gross)
  • ISBN 978-3-030-18652-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-030-18651-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.



Table of contents (13 chapters)

Table of contents (13 chapters)
  • Encouraging Sustainable Consumer Behavior: A Stakeholder Approach

    Pages 3-12

    Sajjanit, Chonlada

  • The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y

    Pages 13-25

    Angowski, Marek

  • Local or Imported Product: Assessment of Purchasing Preferences of Consumers on Food Markets—The Case of Poland, Lithuania, Slovakia and Ukraine

    Pages 27-38

    Angowski, Marek (et al.)

  • Specifics of Marketing Communications Within Political Environment in Slovakia

    Pages 39-51

    Smolková, Eva (et al.)

  • Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia

    Pages 53-66

    Ariffin, Shaizatulaqma Kamalul (et al.)

Buy this book

eBook 83,29 €
price for Spain (gross)
  • ISBN 978-3-030-18652-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-030-18651-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Eurasian Business Perspectives
Book Subtitle
Proceedings of the 24th Eurasia Business and Economics Society Conference
Editors
  • Mehmet Huseyin Bilgin
  • Hakan Danis
  • Ender Demir
  • Ugur Can
Series Title
Eurasian Studies in Business and Economics
Series Volume
11/2
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-18652-4
DOI
10.1007/978-3-030-18652-4
Hardcover ISBN
978-3-030-18651-7
Series ISSN
2364-5067
Edition Number
1
Number of Pages
XIV, 181
Number of Illustrations
27 b/w illustrations, 3 illustrations in colour
Topics