Overview
- Presents the current state of tourist destination management
- Describes approaches for managing and marketing destinations
- Explains efficient strategies to make destinations distinct
- Includes numerous examples from destinations worldwide
Part of the book series: Tourism, Hospitality & Event Management (THEM)
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About this book
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
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Table of contents (18 chapters)
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Front Matter
Editors and Affiliations
About the editors
Nazmi Kozak is a Professor in the Faculty of Tourism at Anadolu University, Turkey. He holds both Master’s and PhD degrees in tourism management. His research activities focus on tourism marketing, the history of tourism, and bibliometrics. He is the editor of Anatolia: Turizm Araştırmaları Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research. He has attended several universities in the United States as a visiting scholar.
Metin Kozak is a Professor in the School of Tourism at Dokuz Eylül University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been a visiting scholar at various universities in the United States, Europe, and Asia.
Metin Kozak is a Professor in the School of Tourism at Dokuz Eylül University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been a visiting scholar at various universities in the United States, Europe, and Asia.
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Bibliographic Information
Book Title: Tourist Destination Management
Book Subtitle: Instruments, Products, and Case Studies
Editors: Nazmi Kozak, Metin Kozak
Series Title: Tourism, Hospitality & Event Management
DOI: https://doi.org/10.1007/978-3-030-16981-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-16980-0Published: 08 May 2019
eBook ISBN: 978-3-030-16981-7Published: 27 April 2019
Series ISSN: 2510-4993
Series E-ISSN: 2510-5000
Edition Number: 1
Number of Pages: XII, 324
Number of Illustrations: 105 b/w illustrations
Topics: Tourism Management, Marketing, Sustainability Management