Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Authors: Steinhardt, Gabriel
Free Preview- Gives an overview over different concepts and models of pricing
- Introduces the Blackblot Market-Value Pricing™ Model
- Provides readers with tools to improve pricing strategies
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- About this book
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This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
- About the authors
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Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
- Table of contents (6 chapters)
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Pricing Fundamentals
Pages 1-3
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Value Concept
Pages 5-9
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Pricing Influencers
Pages 11-18
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MVP Model
Pages 19-43
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Blackblot Market-Value Pricing™ Model Glossary
Pages 45-49
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Table of contents (6 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Market-Value Pricing
- Book Subtitle
- Definitions, Concepts, and Processes for Market-Value Centric Pricing
- Authors
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- Gabriel Steinhardt
- Series Title
- SpringerBriefs in Business
- Copyright
- 2019
- Publisher
- Springer International Publishing
- Copyright Holder
- The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-10734-5
- DOI
- 10.1007/978-3-030-10734-5
- Softcover ISBN
- 978-3-030-10733-8
- Series ISSN
- 2191-5482
- Edition Number
- 1
- Number of Pages
- XIII, 52
- Number of Illustrations
- 16 b/w illustrations
- Topics
