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SpringerBriefs in Business

Market-Value Pricing

Definitions, Concepts, and Processes for Market-Value Centric Pricing

Authors: Steinhardt, Gabriel

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  • Gives an overview over different concepts and models of pricing 
  • Introduces the Blackblot Market-Value Pricing™ Model
  • Provides readers with tools to improve pricing strategies
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eBook 41,64 €
price for Spain (gross)
  • ISBN 978-3-030-10734-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 51,99 €
price for Spain (gross)
  • Due: April 7, 2019
  • ISBN 978-3-030-10733-8
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. 

About the authors

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 41,64 €
price for Spain (gross)
  • ISBN 978-3-030-10734-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 51,99 €
price for Spain (gross)
  • Due: April 7, 2019
  • ISBN 978-3-030-10733-8
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Market-Value Pricing
Book Subtitle
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Authors
Series Title
SpringerBriefs in Business
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-10734-5
DOI
10.1007/978-3-030-10734-5
Softcover ISBN
978-3-030-10733-8
Series ISSN
2191-5482
Edition Number
1
Number of Pages
XIII, 52
Number of Illustrations
16 b/w illustrations
Topics