Overview
- Combines theory and real-world applications for studying consumer behavior
- Authored by a scientific researcher with years of practical experience in the finance industry
- Analyzes consumer behavior using a variety of methodologies including surveys and qualitative research
Part of the book series: International Series on Consumer Science (ISCS)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Authors and Affiliations
About the author
Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior.
Bibliographic Information
Book Title: The Psychology of Financial Consumer Behavior
Authors: Dominika Maison
Series Title: International Series on Consumer Science
DOI: https://doi.org/10.1007/978-3-030-10570-9
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-10569-3Published: 11 March 2019
eBook ISBN: 978-3-030-10570-9Published: 28 February 2019
Series ISSN: 2191-5660
Series E-ISSN: 2191-5679
Edition Number: 1
Number of Pages: XIII, 236
Number of Illustrations: 45 b/w illustrations
Topics: Behavioral Finance, Consumer Behavior, Economic Psychology