Editors:
- Combines theory and practice with research findings and international case studies
- Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media
- Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research
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Table of contents (38 chapters)
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Front Matter
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Wine Tourists: Who Are They and What Do They Want from Wine Destinations?
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Front Matter
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Wine Destination Marketing: New Approaches and Practices
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Front Matter
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Designing Experiences: Developing and Innovating Wine Destinations
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Front Matter
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About this book
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Editors and Affiliations
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University of South Australia, Adelaide, Australia
Marianna Sigala
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Saint Lucia, Australia
Richard N. S. Robinson
About the editors
Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.
Bibliographic Information
Book Title: Wine Tourism Destination Management and Marketing
Book Subtitle: Theory and Cases
Editors: Marianna Sigala, Richard N. S. Robinson
DOI: https://doi.org/10.1007/978-3-030-00437-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-030-00436-1Published: 08 July 2019
eBook ISBN: 978-3-030-00437-8Published: 25 June 2019
Edition Number: 1
Number of Pages: XXXIX, 621
Number of Illustrations: 8 b/w illustrations, 35 illustrations in colour
Topics: Tourism Management, Marketing