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Electronic Business & Commerce

  • Textbook
  • © 2003

Overview

  • COMPANION WEB SITE CONTAINING MATERIAL RELATED TO THE BOOK, INCLUDING A COMPREHENSIVE ONLINE GLOSSARY BRINGS STRUCTURE AND UNDERSTANDING TO A COMPLEX SUBJECT CURRENT, TOPICAL AND RELEVANT TREATMENT OF THE SUBJECT PRACTICAL EMPHASIS REINFORCED BY LIVE CASE STUDIES

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Table of contents (17 chapters)

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About this book

Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process.

Authors and Affiliations

  • Roehampton University of Surrey, UK

    Michael Chesher

  • JP Morgan Chase & Co, Singapore

    Rukesh Kaura

  • Linton Associates, UK

    Peter Linton

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