Skip to main content
  • Book
  • © 2016

Google It

Total Information Awareness

Editors:

  • Demonstrates how to optimize a website to get it on Google's first page and to effectively market it using Google's business tools
  • Offers insight into machine superintelligence and the design of artificial general intelligence
  • Examines the impact of Google on religion, politics, human longevity, education, and urban design
  • Compares and contrasts Google Search, IBM Watson, and Wolfram|Alpha
  • Includes supplementary material: sn.pub/extras

Buy it now

Buying options

eBook USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (31 chapters)

  1. Front Matter

    Pages i-xxiii
  2. The Gordian Knot

    1. Front Matter

      Pages 1-1
    2. To Google or Not to Google

      • Newton Lee
      Pages 3-52
  3. Don’t Be Evil; Making the World a Better Place

    1. Front Matter

      Pages 187-187
    2. Internet Advertising and Google AdWords

      • Nicole Ciomek
      Pages 211-236
    3. Google Maps and Google Local Search

      • Nyagoslav Zhekov
      Pages 237-252
    4. Social Media as a Tool for Information Warfare

      • Aylin Manduric
      Pages 261-264
  4. A Library to Last Forever

    1. Front Matter

      Pages 265-265
    2. Toward Seamless Access: Libraries from Alexandria Through the Digital Age

      • Barret Havens, Jennifer Rosenfeld
      Pages 301-333
  5. Tree of Ennoblement

    1. Front Matter

      Pages 351-351

About this book

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.


The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. 


The truth is out there; we just need to know how to Google it!



Reviews

         

Editors and Affiliations

  • Newton Lee Laboratories, LLC, Institute for Education, Research and Scholarships, Woodbury University School of Media, Culture and Design, Burbank, USA

    Newton Lee

About the editor

Newton Lee, Association for Computing Machinery (ACM), Institute for Education, Research, and Scholarships (IFERS), and Woodbury University School of Media, Culture & Design (MCD)


Contributors


Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, The Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Marketing Agency
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology
Dennis Gamayunov, Lomonosov Moscow State University
Barret Havens, Woodbury University
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
Aylin Manduric, University of Toronto
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Educator
Jennifer Rosenfeld, OCLC
Cyrus Shahabi, University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, The Polymathic Prodigy Institute
Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Nyagoslav Zhekov, Whitespark Inc.



Bibliographic Information

Buy it now

Buying options

eBook USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access