International Series in Quantitative Marketing

Innovation and Marketing in the Pharmaceutical Industry

Emerging Practices, Research, and Policies

Editors: Ding, Min, Eliashberg, Jehoshua, Stremersch, Stefan (Eds.)

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  • Disseminates state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing
  • Covers all major aspects of pharmaceutical marketing, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis
  • Features contributions by leading researchers from around the world
  • Applies a variety of techniques, including game theory, statistical analysis, and ethnographic research
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eBook 149,79 €
price for Spain (gross)
  • ISBN 978-1-4614-7801-0
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  • Included format: EPUB, PDF
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  • Immediate eBook download after purchase
Hardcover 259,99 €
price for Spain (gross)
  • ISBN 978-1-4614-7800-3
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  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 187,19 €
price for Spain (gross)
  • ISBN 978-1-4939-5230-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.  The stakes are high, with each new product raising the prospect of spectacular success—or failure.  Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry.  In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management.  Chapters include such features as:

·         An extensive  literature review, including coverage of research from fields other than marketing

·         an overview of how practitioners have addressed the topic

·         introduction of relevant analytical tools, such as statistics and ethnographic studies

·         suggestions for further research by scholars and students

 

The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

 

Table of contents (24 chapters)

Table of contents (24 chapters)

Buy this book

eBook 149,79 €
price for Spain (gross)
  • ISBN 978-1-4614-7801-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 259,99 €
price for Spain (gross)
  • ISBN 978-1-4614-7800-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 187,19 €
price for Spain (gross)
  • ISBN 978-1-4939-5230-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Innovation and Marketing in the Pharmaceutical Industry
Book Subtitle
Emerging Practices, Research, and Policies
Editors
  • Min Ding
  • Jehoshua Eliashberg
  • Stefan Stremersch
Series Title
International Series in Quantitative Marketing
Series Volume
20
Copyright
2014
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4614-7801-0
DOI
10.1007/978-1-4614-7801-0
Hardcover ISBN
978-1-4614-7800-3
Softcover ISBN
978-1-4939-5230-4
Series ISSN
0923-6716
Edition Number
1
Number of Pages
VII, 768
Number of Illustrations
16 b/w illustrations, 95 illustrations in colour
Topics