SpringerBriefs in Computer Science

Social Media Audit

Measure for Impact

Authors: Gattiker, Urs E.

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eBook 41,64 €
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  • ISBN 978-1-4614-3603-4
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Softcover 51,95 €
price for Spain (gross)
  • ISBN 978-1-4614-3602-7
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  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 41,64 €
price for Spain (gross)
  • ISBN 978-1-4614-3603-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 51,95 €
price for Spain (gross)
  • ISBN 978-1-4614-3602-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Social Media Audit
Book Subtitle
Measure for Impact
Authors
Series Title
SpringerBriefs in Computer Science
Copyright
2013
Publisher
Springer-Verlag New York
Copyright Holder
The Author(s)
eBook ISBN
978-1-4614-3603-4
DOI
10.1007/978-1-4614-3603-4
Softcover ISBN
978-1-4614-3602-7
Series ISSN
2191-5768
Edition Number
1
Number of Pages
IX, 106
Number of Illustrations
2 b/w illustrations
Topics