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New Perspectives on Retailing and Store Patronage Behavior

A Study of the interface between retailers and consumers

  • Book
  • © 2004

Overview

Authors:
  1. Torben Hansen

    1. Copenhagen Business School, USA

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    You can also search for this author in PubMed   Google Scholar

  2. Hans Stubbe Solgaard

    1. Copenhagen Business School, USA

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    You can also search for this author in PubMed   Google Scholar

Part of the book series: International Studies in Entrepreneurship (ISEN, volume 4)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    Pages 1-9

  3. Quality in the Marketplace

    Pages 11-26

  4. Store Image and Store Positions for Grocery Retail Chains

    Pages 27-42

  5. A Hierarchical Bayes Model of Choice Between Supermarket Formats

    Pages 43-66

  6. Measuring the Effect of Distance on Consumer Patronage Behavior

    Pages 67-82

  7. Intertype Competition

    Pages 83-109

  8. Epilogue

    Pages 111-122

  9. Back Matter

    Pages 123-124
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Keywords

About this book

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Authors and Affiliations

  • Copenhagen Business School, USA

    Torben Hansen, Hans Stubbe Solgaard

Bibliographic Information

  • Book Title: New Perspectives on Retailing and Store Patronage Behavior

  • Book Subtitle: A Study of the interface between retailers and consumers

  • Authors: Torben Hansen, Hans Stubbe Solgaard

  • Series Title: International Studies in Entrepreneurship

  • DOI: https://doi.org/10.1007/b109568

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 2004

  • Hardcover ISBN: 978-1-4020-7954-2Published: 10 May 2004

  • Softcover ISBN: 978-1-4757-8869-3Published: 23 March 2013

  • eBook ISBN: 978-1-4020-7955-9Published: 18 April 2006

  • Series ISSN: 1572-1922

  • Series E-ISSN: 2197-5884

  • Edition Number: 1

  • Number of Pages: X, 124

  • Topics: Economics, general, Economic Growth, Marketing

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