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International Series in Quantitative Marketing

Differential Games in Marketing

Authors: Jørgensen, Steffen, Zaccour, Georges

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About this book

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook n/a
  • ISBN 978-1-4419-8929-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-1-4020-7613-8
  • Free shipping for individuals worldwide
Softcover n/a
  • ISBN 978-1-4613-4724-8
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Differential Games in Marketing
Authors
Series Title
International Series in Quantitative Marketing
Series Volume
15
Copyright
2004
Publisher
Springer US
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4419-8929-1
DOI
10.1007/978-1-4419-8929-1
Hardcover ISBN
978-1-4020-7613-8
Softcover ISBN
978-1-4613-4724-8
Series ISSN
0923-6716
Edition Number
1
Number of Pages
XIV, 176
Topics