Palgrave Studies in Political Marketing and Management

Political Branding Strategies

Campaigning and Governing in Australian Politics

Authors: Downer, Lorann

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eBook 39,99 €
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  • ISBN 978-1-137-58029-0
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Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-1-137-58028-3
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About this book

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

About the authors

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

Table of contents (6 chapters)

Buy this book

eBook 39,99 €
price for Spain (gross)
  • ISBN 978-1-137-58029-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-1-137-58028-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Political Branding Strategies
Book Subtitle
Campaigning and Governing in Australian Politics
Authors
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-58029-0
DOI
10.1057/9781137580290
Hardcover ISBN
978-1-137-58028-3
Edition Number
1
Number of Pages
X, 146
Topics