Extending the Business Network Approach

New Territories, New Technologies, New Terms

Editors: Thilenius, Peter, Pahlberg, Cecilia, Havila, Virpi (Eds.)

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About this book

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research. 

About the authors

Peter Thilenius is Professor of Business Studies at Uppsala University, Sweden. His research interests include business relationships in various fields of marketing and international business, and his recent projects have focused upon the impact of information technology on an industrial setting, and the internationalisation of banks.

Cecilia Pahlberg is Professor of Business Studies at Uppsala University, Sweden where she conducts research within international business and marketing. Her current research focuses on the impact of socio-political actors on multinationals in emerging markets, competition and cooperation in business relationships, the development of IB, and the business network approach as a scientific field.

Virpi Havila is Professor of Business Studies at Uppsala University, Sweden. Her research interests include mergers and acquisitions, management of project ending, and ending/reactivating business-to-business relationships. She has published in journals that include Industrial Marketing Management, International Marketing Review, Journal of Management Studies, and Journal of Strategic Marketing.            

Reviews

“The IMP or market-as-networks approach is a well-established research tradition for exploring interaction processes among actors in business markets. In this contribution it is naturally extended to include interactions with political (and other) actors providing a novel perspective on non-business actors’ role and involvement in the organization of market exchange.” (Poul Houman Andersen, Professor, Aalborg University, Institut for Økonomi og Ledelse, Denmark)

“The Business Studies Department of Uppsala University is indelibly linked to research of the network formed by business relationships. Here is a volume where network concepts are redefined and new conceptualizations come into view. Presented are new perspectives of actor definitions, network research boundaries, technology connections and time perspectives.” (Dr Chris Medlin, The University of Adelaide, Adelaide Business School, Australia)

Extending Business Networks provides an interesting overview on emerging questions that relate to business networks. It shows the strengths of this research tradition, as well as researchers’ constant ambition to refine existing views. The strong link to contemporary societal and business issues makes it vital reading for scholars and managers alike.” (Asta Salmi, Professor, Lappeenranta University of Technology, School of Business and Management, Finland)

Table of contents (21 chapters)

Table of contents (21 chapters)
  • Approaching and Extending Business Networks—An Agenda for New Research Challenges

    Pages 3-19

    Thilenius, Peter (et al.)

  • The Emergence of the Business Network Approach

    Pages 21-38

    Engwall, Lars (et al.)

  • From Anonymity to Identity: Network Transformation in Economies and Industries in Transition from Plan to Market

    Pages 41-66

    Johanson, Martin (et al.)

  • Extending the Role of Consumers: From Marketing Targets to Participants in Business Networks

    Pages 67-82

    Röndell, Jimmie G. (et al.)

  • The Role of NGOs in Business Networks: Partnership in Innovation

    Pages 83-97

    Leite, Emilene (et al.)

Buy this book

eBook 106,99 €
price for Spain (gross)
  • ISBN 978-1-137-53765-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 135,19 €
price for Spain (gross)
  • ISBN 978-1-137-53763-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Extending the Business Network Approach
Book Subtitle
New Territories, New Technologies, New Terms
Editors
  • Peter Thilenius
  • Cecilia Pahlberg
  • Virpi Havila
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-53765-2
DOI
10.1057/978-1-137-53765-2
Hardcover ISBN
978-1-137-53763-8
Edition Number
1
Number of Pages
XXIII, 381
Number of Illustrations
1 b/w illustrations, 18 illustrations in colour
Topics