Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

Authors: Nekic, M., Neki?, Melani

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eBook 64,99 €
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  • ISBN 978-1-137-39791-1
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Hardcover 80,07 €
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  • ISBN 978-1-137-39790-4
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Softcover 72,79 €
price for Spain (gross)
  • ISBN 978-1-349-48516-1
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  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

About the authors

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

Reviews

“I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. … readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies.” (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)


Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook 64,99 €
price for Spain (gross)
  • ISBN 978-1-137-39791-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 80,07 €
price for Spain (gross)
  • ISBN 978-1-137-39790-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 72,79 €
price for Spain (gross)
  • ISBN 978-1-349-48516-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Tourist Activities in Multimodal Texts
Book Subtitle
An Analysis of Croatian and Scottish Tourism Websites
Authors
Copyright
2015
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-39791-1
DOI
10.1057/9781137397911
Hardcover ISBN
978-1-137-39790-4
Softcover ISBN
978-1-349-48516-1
Edition Number
1
Number of Pages
XV, 227
Topics