Facing Public Interest

1. Front Matter

   Pages i-ix

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2. Introduction Business in the Nineties: Facing Public Interest

   1. Introduction Business in the Nineties: Facing Public Interest

      • Peter Ulrich

      Pages 1-8

3. Facing Public Interest — Horizons of the Ethical Challenge on Business

   1. Front Matter

      Pages 9-9

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   2. Clash of Civilizations or World Peace through Religious Peace

      • Hans Küng

      Pages 11-27

   3. The Responsibility Enterprises have Regarding the Big Problems of our Time

      • Hans Ruh

      Pages 29-32

   4. Public Expectations Toward Private Industry

      • Thilo Bode

      Pages 33-40

4. Business in Response to a Concerned Public - Ethical Foundations

   1. Front Matter

      Pages 41-41

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   2. The General Public as the Locus of Ethics in Modern Society

      • Adela Cortina

      Pages 43-58

   3. Business in Response to the Morally Concerned Public

      • Ronald J. M. Jeurissen

      Pages 59-72

   4. Entrepreneurial Performance and Public Accountability

      • Peter Pratley

      Pages 73-93

5. Business in Response to a Concerned Public Corporate Policies and Guidelines

   1. Front Matter

      Pages 95-95

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   2. The Concerned Public: A Management Challenge

      • Andres F. Leuenberger

      Pages 97-104

   3. Business Policy and Corporate Dialogue in the Banking Field

      • Walter G. Frehner

      Pages 105-111

   4. Customer Focus in Abb Switzerland’s Communication Policy: An Ethical Challenge

      • Andreas Steiner

      Pages 113-118

   5. Business Policy and Corporate Dialogue: Future Challenges

      • Gerry Wade

      Pages 119-127

6. Corporate Dialogue and Public Relations Critical Issues

   1. Front Matter

      Pages 129-129

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   2. What Happens if Small Challenges Big?

      • Maya Doetzkies

      Pages 131-135

   3. Corporate Responsibility and Reputation Management in Crisis Situations

      • Walter G. Pielken

      Pages 137-148

   4. Dialogue Between Corporations

      • Regine Tiemann, Susanne Zajitschek

      Pages 149-166

   5. A Survey of Moral Conflicts among Norwegian Public Relations Professionals

      • Johannes Brinkmann, Hans Gudmund Tvedt

      Pages 167-181

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.
Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

• Corporate Communication
• business
• communication
• ethics
• management
• morality
• public relations

• Institute for Business Ethics, University of St. Gallen, St. Gallen, Switzerland

  Peter Ulrich, Charles Sarasin

Policies and ethics