See Your Research Soar with SharedIt
Use this sample social media plan to promote your research using your SharedIt author link. If your article is currently published and you have not received your link, request it here.
Week One of Article Publication
TIP: Follow hashtags related to your research or discipline of study, as well as the accounts of other researchers and scientists. Comment, like, and share posts to attract followers to your social media channels and, in turn, your journal article. Share/re-tweet interesting articles and postings. This should be continued on a daily basis during a designated block of time (20-30 minutes) each morning and evening.
Follow the ideas below on the types of social media posts that can help promote your journal article.
- Add the SharedIt link of your journal article to the Facebook intro of your profile: Author of the recently published “ARTICLE NAME” in “JOURNAL NAME.” Read and share here: INSERT SHAREDIT LINK
- Post: “My latest research on DISCIPLINE NAME has just been published with @SpringerNature in @JOURNALNAME [If journal does not have a Facebook page remove the @ symbol]. Read here: INSERT SHAREDIT LINK
- TIP: Insert the journal cover into posts, which can be saved from the springer.com journal page by right clicking on the journal cover image and selecting "Save Image As."
- TIP: If your privacy settings are set to friends only, make posts related to your research public by selecting the drop down option within the post that indicates “friends,” “public,” or “only me." Select “public.” This allows for your post to be searched for and seen by anyone on Facebook. Previous posts set to "friends" will not be visible to people publicly.
- Update your twitter bio to include: Author of “JOURNAL ARTICLE NAME” in “JOURNAL NAME” Read here: INSERT SHAREDIT LINK
- Tweet: Read my latest #research on #SUBJECT, published with @SpringerNature in @JOURNAL (If journal does not have a Twitter handle omit the “@” symbol)
- Insert journal cover image into post
- Repeat the same Twitter and Facebook postings from Day 1
Week Two of Article Publication
- Pull out 2-3 lines of your research that may be interesting to followers and paste it into a publicly shared post.
- End post with: Read more here: INSERT SHAREDIT LINK
- Choose one short sentence from your research that may be attractive to followers.
- End post with: Read more: INSERT SHAREDIT LINK
- TIP: Include relevant hashtags on words in the sentence that other researchers may be following
- Repeat the same Twitter and Facebook postings from Day 8
Week Three of publication
By now your daily use of social media should have created some organically grown conversation, making it more natural to link to your journal article. If it hasn’t yet, don’t worry. Keep working towards expanding an audience interested in reading more about your work. This is easier to do on Twitter where communication is publicly consumed. The culture of Facebook tends to be more insular within your friends and followers network, but it is still an important component to sharing your research.
Here are some more things you can do to further engage your audience:
- Share news articles relevant to your research. This research can be from niche publications or more mainstream, general sources. Link to your article when there are parallels to your research.
- Example: Click share on the article you wish to discuss. Write: PUBLICATION NAME makes an interesting correlation to my research on SUBJECT.” Include a maximum of two sentences of commentary on the article. INSERT SHAREDIT LINK at the end of the posting.
- TIP: If the link you are sharing is from a source other than Facebook, check for a direct Facebook sharing link within the article, normally found at the top or bottom of the content.
- If you would prefer to share a link directly, you can simply copy and paste it into your post.
- TIP: Putting two links into a single post is confusing to readers. If you are referencing a link to a news source put your SharedIt link in a comment on the post.
- Ex) Read my article on [SUBJECT] that explains more about [Item from article that you are sharing] INSERT SHAREDIT LINK
- On tweets of articles relevant to your research, retweet with a link to your research or reply on the article.
- “Interesting point made by [WRITER]. My research argues [similarly, differently, small note of commentary]. INSERT SHAREDIT LINK”
Week Four of publication
- Post: Have you SharedIt? My research on [subject] is free to read thanks to @SpringerNature SharedIt. Read and share the link with your followers too.
- Tweet: Have you SharedIt? My #research on #subject is free to read thanks to @SpringerNature SharedIt.