Springer Book Archives: eBooks only 8.99 each! Save now >>

Marketization

Theory and Evidence from Emerging Economies

Editors: Roy Chaudhuri, Himadri, Belk, Russell W (Eds.)

Free Preview
  • Provides the theoretical underpinning for the fledgling concept of marketization, which is applicable to the context of emerging economies as well as advanced economies
  • Focuses on the interactions between markets, institutions and consumption practices that influence the marketization phenomenon
  • Critically analyzes marketization, offering a cultural perspective
see more benefits

Buy this book

eBook £87.50
price for United Kingdom (gross)
  • ISBN 978-981-15-4514-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £109.99
price for United Kingdom (gross)
  • ISBN 978-981-15-4513-9
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
About this book

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices.


This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly.


This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.

About the authors

Dr. Himadri Roy Chaudhuri is a faculty member (Marketing) at XLRI, Jamshedpur, India, and was an Associate Professor at the International Management Institute (IMI), Kolkata. He holds a Ph.D. in Business Management from the University of Calcutta, and has more than 16 years' academic experience in investigating culture consumption theory, critical marketing, public consumption and consumer happiness in the domain of marketing theory. His other research areas include theorizing consumer lived experience and subaltern consumption phenomenon, and he has published papers on public and conspicuous consumption respected international journals. He is an associate editor of the Global Business Review and is on the editorial board of the Journal of Marketing Communication. He has participated in technical sessions at various international conferences, and is an official at the Macro Marketing Society’s India Chapter.


Professor Russell W. Belk is Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University, Canada. He is a Fellow of the Royal Society of Canada and has held visiting faculty posts at the University of Utah, Lancaster University Management School, Göteborg University, University of Otago, University of Michigan, Edith Cowan University, and the University of British Columbia to name a few. He has published numerous papers in international journals as well as several books, including 10 volumes of ‘Russell Belk, Sage Legends in Consumer Behavior.’ He is co-editor of the Handbook on the Sharing Economy, published by Edward Elgar.

Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook £87.50
price for United Kingdom (gross)
  • ISBN 978-981-15-4514-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £109.99
price for United Kingdom (gross)
  • ISBN 978-981-15-4513-9
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Marketization
Book Subtitle
Theory and Evidence from Emerging Economies
Editors
  • Himadri Roy Chaudhuri
  • Russell W Belk
Copyright
2020
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-15-4514-6
DOI
10.1007/978-981-15-4514-6
Hardcover ISBN
978-981-15-4513-9
Edition Number
1
Number of Pages
XVII, 307
Number of Illustrations
4 b/w illustrations, 26 illustrations in colour
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.