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International Series in Advanced Management Studies

The Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

Editors: Pencarelli, Tonino, Forlani, Fabio (Eds.)

  • Explains how the adoption of experience logic can act as a new driver for the management of marketing processes
  • Reviews the international literature and makes conceptual observations on the experiential perspective
  • Examines, with the aid of case studies, the application of experience logic in different sectors
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eBook £79.50
price for United Kingdom (gross)
  • ISBN 978-3-319-77550-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £99.99
price for United Kingdom (gross)
  • ISBN 978-3-319-77549-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.

About the authors

Tonino Pencarelli is Full Professor of Economics and Business Management at the University of Urbino Carlo Bo (Italy), where he teaches Economics and Business Management and Corporate Strategies. He is the author of more than 170 publications, including books and articles in both national and international journals. He is a member of the board of directors for the Italian Marketing Society. His main current research interests relate to Tourism Marketing and Management and Corporate Strategies.
Fabio Forlani holds a PhD in Marketing and is Assistant Professor in Tourism Marketing and Management at the University of Perugia (Italy). He is the author of more than 20 scientific articles on experience logic in the tourism market. He teaches experiential marketing and tourism marketing both at the University and on professional courses. In addition, he carries out consultancy activities for tourism companies and public administrations.

Table of contents (11 chapters)

  • Introduction to the Experience Logic: Key Concepts and Contents

    Pencarelli, Tonino (et al.)

    Pages 1-12

  • Experiential Perspective in Management Literature: A Systematic Review

    Forlani, Fabio (et al.)

    Pages 15-42

  • Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”

    Pencarelli, Tonino (et al.)

    Pages 43-67

  • The Tourist Offer of the Destination in an Experience Logic Perspective

    Forlani, Fabio (et al.)

    Pages 71-89

  • Sustainable Management of Events in an Experiential Perspective

    Gregori, Gian Luca (et al.)

    Pages 91-109

Buy this book

eBook £79.50
price for United Kingdom (gross)
  • ISBN 978-3-319-77550-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £99.99
price for United Kingdom (gross)
  • ISBN 978-3-319-77549-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Experience Logic as a New Perspective for Marketing Management
Book Subtitle
From Theory to Practical Applications in Different Sectors
Editors
  • Tonino Pencarelli
  • Fabio Forlani
Series Title
International Series in Advanced Management Studies
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-77550-0
DOI
10.1007/978-3-319-77550-0
Hardcover ISBN
978-3-319-77549-4
Series ISSN
2366-8814
Edition Number
1
Number of Pages
VIII, 220
Number of Illustrations
7 b/w illustrations
Topics