International Series in Operations Research & Management Science

Essentials of Business Analytics

An Introduction to the Methodology and its Applications

Editors: Pochiraju, Bhimasankaram, Seshadri, Sridhar (Eds.)

  • Offers a comprehensive introductory approach to business analytics that includes an emphasis on big data handling, applications in different verticals and case studies
  • Highlights big data handling, applications of analytics in different verticals, and real life case studies
  • Includes exercises for each chapter and downloadable use cases for students and professionals to practice and test the analytics tools
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eBook  
  • ISBN 978-3-319-68837-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. £88.00
price for United Kingdom (gross)
  • Due: November 10, 2018
  • ISBN 978-3-319-68836-7
  • Free shipping for individuals worldwide
About this Textbook

This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by experts from the Indian School of Business, top US universities and industry. Every chapter has a business orientation. Typically, each chapter begins with business problems that are transformed into data questions; methodology is developed to solve the data question. Data analysis is done using widely used software, the output and results are clearly explained at each stage of development. Finally, the solution is transformed into a business solution. The editors have taken extreme care to ensure continuity across the chapters.

The book has three parts: A) Methodology, B) Applications and C) Case Studies. In part A, the methodology is developed in detail. In part B, these methodologies are applied to solve business problems in various verticals. Part C contains case studies illustrating applications in a single instance. There is an appendix that develops the pre-requisites for the main text.

About the authors

Bhimasankaram Pochiraju obtained his Ph.D. in Statistics from the Indian Statistical Institute. He is currently Clinical Professor of Statistics, Executive Director of Applied Statistics and Computing Lab and Faculty Director, Certificate Programme in Business Analytics at the Indian School of Business. He was formerly Professor of Statistics and Head, SQC & OR Division at the Indian Statistical Institute. He co-authored a text book and a research monograph in Linear Algebra. His current areas of research interest include Analytics, Causal Inference and Linear Algebra.

Sridhar Seshadri obtained his PhD at the University of California, Berkeley after graduating from the Indian Institute of Technology, Madras, India and the Indian Institute of Management, Ahmedabad, India.  He is currently Professor and Area Leader of Operations Management at the Indian School of Business. He has also been a faculty member at The University of Texas at Austin, New York University and the Administrative Staff College of India.  During his teaching career, he was awarded the Stern School of Business Teaching Excellence Award (1998) and recognized as the Stern School of Business Undergraduate Teacher of the Year in 1997.  His current research includes Analytics, Pricing and Revenue Optimization and Risk Management in supply chains.

Buy this book

eBook  
  • ISBN 978-3-319-68837-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. £88.00
price for United Kingdom (gross)
  • Due: November 10, 2018
  • ISBN 978-3-319-68836-7
  • Free shipping for individuals worldwide

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Bibliographic Information

Bibliographic Information
Book Title
Essentials of Business Analytics
Book Subtitle
An Introduction to the Methodology and its Applications
Editors
  • Bhimasankaram Pochiraju
  • Sridhar Seshadri
Series Title
International Series in Operations Research & Management Science
Series Volume
264
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-68837-4
Hardcover ISBN
978-3-319-68836-7
Series ISSN
0884-8289
Edition Number
1
Number of Pages
VIII, 608
Topics