Reporting Public Opinion

How the Media Turns Boring Polls into Biased News

Authors: Larsen, Erik Gahner, Fazekas, Zoltán

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  • Explores the practice and politics of polling
  • Develops a model to portray the selection and use of opinion polls in the media
  • Focuses on the process of bringing polls to the public, rather than the polls themselves
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eBook £63.99
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  • ISBN 978-3-030-75350-4
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Hardcover £79.99
price for United Kingdom (gross)
  • ISBN 978-3-030-75349-8
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  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book is about how opinion polls are reported in the media. Opinions polls are not reported in the media as unfiltered numbers, and some opinion polls are not reported at all. This volume demonstrates how opinion polls travel through several stages that eventually turn boring numbers into biased news in the media. The framework offered in this book helps to understand how some polls end up in the news coverage, and which systemic biases abound in the news media reports of opinion polls. In the end, a change narrative will be prominent in the reporting of opinion polls which contributes to what the general public sees and shares. The findings cover journalists, politicians, experts and the public, and how they all share a strong preference for change. 


About the authors

Erik Gahner Larsen is Senior Scientific Adviser at the Conflict Analysis Research Centre, University of Kent, UK. He has conducted multiple research projects on the coverage of opinion polls in the media, and his research has been published in journals such as the British Journal of Political Science and The International Journal of Press/Politics.

Zoltán Fazekas is Associate Professor of Business and Politics, with focus on quantitative methods in the Department of International Economics, Government and Business at the Copenhagen Business School, Denmark. His research is at the intersection of electoral behavior, psychology, and communication; it has been published in the American Journal of Political Science, Political Communication, and the Journal of Communication, among others.

 


Table of contents (7 chapters)

Table of contents (7 chapters)
  • Bringing Public Opinion to the Public: From Polls to Media Coverage

    Pages 1-12

    Larsen, Erik Gahner (et al.)

  • The Four Steps of Poll Coverage: Creating, Selecting, Reporting and Responding

    Pages 13-26

    Larsen, Erik Gahner (et al.)

  • Explaining How Media Outlets Select Opinion Polls: The Role of Change

    Pages 27-51

    Larsen, Erik Gahner (et al.)

  • Characteristics of Opinion Poll Reporting: Creating the Change Narrative

    Pages 53-81

    Larsen, Erik Gahner (et al.)

  • Reactions and Implications: How Do the Elite and the Public Respond to Polls?

    Pages 83-108

    Larsen, Erik Gahner (et al.)

Buy this book

eBook £63.99
price for United Kingdom (gross)
  • ISBN 978-3-030-75350-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £79.99
price for United Kingdom (gross)
  • ISBN 978-3-030-75349-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Reporting Public Opinion
Book Subtitle
How the Media Turns Boring Polls into Biased News
Authors
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-75350-4
DOI
10.1007/978-3-030-75350-4
Hardcover ISBN
978-3-030-75349-8
Edition Number
1
Number of Pages
XIV, 134
Number of Illustrations
17 b/w illustrations, 4 illustrations in colour
Topics