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XR Case Studies

Using Augmented Reality and Virtual Reality Technology in Business

  • Book
  • © 2021

Overview

Editors:
  1. Timothy Jung

    1. Faculty of Business and Law, Manchester Metropolitan University, Manchester, UK

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    You can also search for this editor in PubMed   Google Scholar

  2. Jeremy Dalton

    1. PricewaterhouseCoopers, London, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Presents the state-of-the-art in augmented reality and virtual reality applications in business
  • Provides case studies of AR/VR applications in different maturities
  • Includes applications in various industries like healthcare, tourism, fashion, retail and education

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. There’s More to Murphy; Virtual Reality in the Construction Sector

    • Gareth Riding
    Pages 1-7

  3. Orthopaedic Surgical TRaining with Virtual Reality: OySTeR-VR

    • Alastair Konarski, Mike Williams, Ronnie Davies, Bibhas Roy
    Pages 9-16

  4. Innovation Flows Through VR for Water Utility

    • Michael Lewis
    Pages 17-24

  5. Making Training More Effective with Shared VR: Lanes Group Plc Improves Employee Retention and Reduces the Costs of Recruitment and Training

    • James Brewer, Jessica Davey
    Pages 25-34

  6. Heroes to Meet in Virtual Reality; New Media Content Remediation

    • JongGil Song, JongSoo Kwon
    Pages 35-41

  7. Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience

    • Maryam Safi, Joon Chung
    Pages 43-50

  8. AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles

    • Adele Magnelli, Davide Pantile, Matteo Ventrella, Giovanni Verreschi
    Pages 51-58

  9. Augmented Reality Using ViXAssist and HoloLens 2 for Automotive Service and Maintenance

    • Henry Chow
    Pages 59-66

  10. Viarama: Virtual Reality for Good

    • Billy Agnew
    Pages 67-73

  11. Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement

    • Anthony Jones
    Pages 75-81

  12. Stations AR Simulated Digital Twin

    • Darren Ackers
    Pages 83-90

  13. US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel

    • Ramzy Ross, Dainius Slavinskas, Eric Mazzacone
    Pages 91-102

  14. A Preeminent Digital Production Studio Collaborates with One of America’s Most Innovative Universities to Explore the Use of Virtual Reality for Learning

    • Adam Blumenthal, Faby Gagné
    Pages 103-112

  15. Virtual Reality’s Role in Improving Student Knowledge and Engagement in the Materials Testing Laboratory

    • Rajesh Jha, Douglas Choi, Rebecca Traboulsi, Arun Srinivasa
    Pages 113-121

  16. Bank of Ireland Tests Meetings in Virtual Reality

    • Abraham G. Campbell, Athanasios Staikopoulos, Thomas Holz, Mike Harlick, Jonny Cosgrove
    Pages 123-128

  17. How INVISTA’s Transforming Manufacturing Training with Virtual Reality

    • Lou Pushelberg
    Pages 129-135

  18. Use of Virtual Reality to Support Rapid Upskilling of Healthcare Professionals during COVID-19 Pandemic

    • Alex Young, Alex Aquilina
    Pages 137-145

  19. Cost-Effective and Eco-Friendly Fire Investigation Training Using Photorealistic Interactive Room Scale Virtual Reality

    • Bradley Friend Woodward
    Pages 147-156

  20. Reuniting Hospitalised and Isolated People with their Beloved Ones outside the Hospital with the Help of VR Livestreaming

    • Bas Beukers
    Pages 157-164
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Keywords

About this book

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Editors and Affiliations

  • Faculty of Business and Law, Manchester Metropolitan University, Manchester, UK

    Timothy Jung

  • PricewaterhouseCoopers, London, UK

    Jeremy Dalton

About the editors

Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness. 

Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.


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