Authors:
- Presents stories of pricing and pricing strategies from different corners of the world
- Reveals the reasons behind popular pricing methods of products ranging from groceries to real estate
- Compiles insights into a range of successful and failed strategies based on the author's consulting experience
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Table of contents (25 chapters)
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Front Matter
About this book
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.Authors and Affiliations
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Simon-Kucher & Partners, Cologne, Germany
Jan Y. Yang
About the author
Bibliographic Information
Book Title: The Pricing Puzzle
Book Subtitle: How to Understand and Create Impactful Pricing for Your Products
Authors: Jan Y. Yang
DOI: https://doi.org/10.1007/978-3-030-50777-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Softcover ISBN: 978-3-030-50776-3Published: 25 August 2020
eBook ISBN: 978-3-030-50777-0Published: 24 August 2020
Edition Number: 1
Number of Pages: XIII, 173
Number of Illustrations: 35 b/w illustrations
Topics: Popular Science in Business and Management, Sales/Distribution, Consumer Behavior, Business Strategy/Leadership