Editors:
- Provides a scientific overview of the contribution of eye tracking research to tourism
- Illustrates the strategic value and applications of eye tracking in tourism
- Offers a unique combination of theoretical contributions and practice-oriented case studies
Part of the book series: Tourism on the Verge (TV)
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Table of contents (14 chapters)
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Front Matter
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Eye Tracking Methods, Concepts and Applications
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Front Matter
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Eye Tracking Research and Case Studies
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Front Matter
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About this book
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.
It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research.
Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Reviews
Editors and Affiliations
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Innovation and Management in Tourism, Salzburg University of Applied Sciences, Puch, Austria
Mattia Rainoldi, Mario Jooss
About the editors
Prof. Mattia Rainoldi is a Researcher and Lecturer in the Department of Innovation and Management in Tourism and Head of the eTourism Lab at Salzburg University of Applied Sciences (Austria). Mr. Rainoldi directs interdisciplinary research projects engaging extensively with international academic and industry partners. Prior to joining academia, he gained broad international experience in the tourism and hospitality sector. His research interests lie in the areas of digital technology, work, and leisure.
Prof. Mario Jooss is a Senior Researcher and Lecturer in the Department of Innovation and Management in Tourism, and the Head of the Tourism Research Department at Salzburg University of Applied Sciences (Austria). His research focuses on digital technologies and innovation management in tourism. Prof. Jooss has co-authored and co-edited several books including "Social Media Marketing and Management in Tourism".
Bibliographic Information
Book Title: Eye Tracking in Tourism
Editors: Mattia Rainoldi, Mario Jooss
Series Title: Tourism on the Verge
DOI: https://doi.org/10.1007/978-3-030-49709-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-49708-8Published: 02 October 2020
Softcover ISBN: 978-3-030-49711-8Published: 03 October 2021
eBook ISBN: 978-3-030-49709-5Published: 01 October 2020
Series ISSN: 2366-2611
Series E-ISSN: 2366-262X
Edition Number: 1
Number of Pages: XVIII, 241
Number of Illustrations: 65 b/w illustrations
Topics: Tourism Management, Innovation/Technology Management, Computer Appl. in Social and Behavioral Sciences, IT in Business