International Series on Consumer Science

Approaching Consumer Culture

Global Flows and Local Contexts

Editors: Krasteva-Blagoeva, Evgenia (Ed.)

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  • Introduced by Prof. Mike Featherstone, a leading scholar with worldwide influence
  • Presents a unique compilation of texts on Southeast European and Asian consumer cultures
  • Broadens the traditionally Western-oriented scholarship on consumerism
  • Aligns with texts applicable to university courses in cultural anthropology, cultural studies, and sociology
  • Targets not only a Western market, but Japanese, Chinese and Indian readership as well
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  • ISBN 978-3-030-00226-8
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Hardcover £109.99
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About this book

​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone’s theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet.
Included in the coverage:

  • “You are a socialist child like me”: Goods and Identity in Bulgaria
  • Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments
  • Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania
  • Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles
  • A Cultural Reading of Conspicuous Consumption in China
Approaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.

About the authors

Evgenia Krasteva-Blagoeva, Ph.D is Associate Professor in the Department of Anthropology, New Bulgarian University, Sofia. Her research interests are in consumer culture, ethnography of socialism and postsocialism, urban anthropology, communities and identities in the Balkans, names and name giving.  Member of the Executive Commitee of InASEA - International Association of Southeast European Anthropology (2007-2014, 2016-2018) and elected President of InASEA (2014-2016). She was twice guest lecturer in the Institute of Ethnology, University ”Ludvig Maximilian”, Munich (2006,2008) and in Konitsa Summer School of Balkan Anthropology (2006,2008). Leading scholar in several research projects such as ”Fast Food and Slow Food Culture in the Beginning of 21st century” and ”New Consumer Practices: Anthropological Perspectives”. Author of The Personal Name in Bulgarian Tradition (1999, in Bulgarian), editor in chief of Total Sale. Consumer Culture in Bulgaria (2014, in Bulgarian) author of more than 30 articles in refereed journals and edited volumes in English and German.

Table of contents (12 chapters)

Table of contents (12 chapters)
  • Consumer Culture and Its Futures: Dreams and Consequences

    Pages 1-46

    Featherstone, Mike

  • “You Are a Socialist Child Like Me”: Goods and Identity in Bulgaria

    Pages 47-72

    Krasteva-Blagoeva, Evgenia

  • Consumer Culture from Socialist Yugoslavia to Post-socialist Serbia: Movements and Moments

    Pages 73-92

    Erdei, Ildiko

  • Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook

    Pages 93-111

    Bankov, Kristian

  • Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia

    Pages 113-129

    Simić, Marina

Buy this book

eBook £87.50
price for United Kingdom (gross)
  • ISBN 978-3-030-00226-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £109.99
price for United Kingdom (gross)
  • ISBN 978-3-030-00225-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Approaching Consumer Culture
Book Subtitle
Global Flows and Local Contexts
Editors
  • Evgenia Krasteva-Blagoeva
Series Title
International Series on Consumer Science
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-00226-8
DOI
10.1007/978-3-030-00226-8
Hardcover ISBN
978-3-030-00225-1
Series ISSN
2191-5660
Edition Number
1
Number of Pages
XIV, 296
Number of Illustrations
2 b/w illustrations
Topics