Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Authors: Jackson, D.
Free PreviewBuy this book
- About this book
-
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
- About the authors
-
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
- Reviews
-
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
- Table of contents (27 chapters)
-
-
The opportunity knocks
Pages 5-10
-
Jingle all the way
Pages 11-15
-
What the movies did for us
Pages 16-22
-
What is sonic?
Pages 23-26
-
The sciency bit
Pages 27-37
-
Table of contents (27 chapters)
Recommended for you
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Sonic Branding
- Book Subtitle
- An Essential Guide to the Art and Science of Sonic Branding
- Authors
-
- D. Jackson
- Copyright
- 2003
- Publisher
- Palgrave Macmillan UK
- Copyright Holder
- Palgrave Macmillan, a division of Macmillan Publishers Limited
- eBook ISBN
- 978-0-230-50326-7
- DOI
- 10.1057/9780230503267
- Hardcover ISBN
- 978-1-4039-0519-2
- Softcover ISBN
- 978-1-349-50977-5
- Edition Number
- 1
- Number of Pages
- XXII, 179
- Topics
*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.
