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Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

  • Book
  • © 2003

Overview

Authors:
  1. Daniel M. Jackson
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    You can also search for this author in PubMed   Google Scholar

Editors:
  1. Paul Fulberg
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Table of contents (27 chapters)

  1. Front Matter

    Pages i-xxii
    Download chapter PDF

  2. What is Sonic Branding?

    1. Front Matter

      Pages 1-4
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    2. The opportunity knocks

      • Daniel M. Jackson, Paul Fulberg
      Pages 5-10

    3. Jingle all the way

      • Daniel M. Jackson, Paul Fulberg
      Pages 11-15

    4. What the movies did for us

      • Daniel M. Jackson, Paul Fulberg
      Pages 16-22

    5. What is sonic?

      • Daniel M. Jackson, Paul Fulberg
      Pages 23-26

    6. The sciency bit

      • Daniel M. Jackson, Paul Fulberg
      Pages 27-37

    7. The three elements of sound

      • Daniel M. Jackson, Paul Fulberg
      Pages 38-46

    8. Part one: conclusion

      • Daniel M. Jackson, Paul Fulberg
      Pages 47-47

  3. The Nature of Brands

    1. Front Matter

      Pages 49-49
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    2. A historical perspective

      • Daniel M. Jackson
      Pages 51-53

    3. Brand and its symbols

      • Daniel M. Jackson
      Pages 54-59

    4. McBrands

      • Daniel M. Jackson
      Pages 60-62

    5. The essence of brand is belief

      • Daniel M. Jackson
      Pages 63-65

    6. Turning beliefs into brands

      • Daniel M. Jackson
      Pages 66-72

    7. Generating belief - the greatest story ever told

      • Daniel M. Jackson
      Pages 73-79

    8. Any belief can become a brand

      • Daniel M. Jackson
      Pages 80-85

    9. Definition of a brand

      • Daniel M. Jackson
      Pages 86-86

    10. Branding

      • Daniel M. Jackson
      Pages 87-95

    11. Part two: conclusion

      • Daniel M. Jackson
      Pages 96-96
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Keywords

About this book

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Reviews

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

About the author

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Bibliographic Information

  • Book Title: Sonic Branding

  • Book Subtitle: An Essential Guide to the Art and Science of Sonic Branding

  • Authors: Daniel M. Jackson

  • Editors: Paul Fulberg

  • DOI: https://doi.org/10.1057/9780230503267

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2003

  • Hardcover ISBN: 978-1-4039-0519-2Published: 06 October 2003

  • Softcover ISBN: 978-1-349-50977-5Published: 01 January 2003

  • eBook ISBN: 978-0-230-50326-7Published: 06 October 2003

  • Edition Number: 1

  • Number of Pages: XXII, 179

  • Topics: Marketing

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