The Internet as a Technology-Based Ecosystem

A New Approach to the Analysis of Business, Markets and Industries

Authors: Walton, Nigel

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  • Presents a biological ecosystem model that draws analogies with modern information communication technology ecosystems, formulating new theories and concepts
  • Critiques existing theories that are based on classical Newtonian principles, and thus are outdated in today's world of the Internet and digital technology
  • Draws on material from both the natural sciences and business, including biology, geology, computer science and engineering, strategy and micro-economics
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  • ISBN 978-1-137-60077-6
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Hardcover £49.99
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  • ISBN 978-1-137-60076-9
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Softcover £44.99
price for United Kingdom (gross)
  • ISBN 978-1-349-93624-3
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About this book

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.

About the authors

Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.

Reviews

“This book offers a radically different explanation of the contemporary digital environment and how organisations may evolve their strategies in chaotic and complex conditions. It provides new thinking and challenges the classical school of strategy by constructing a biological and platform ecosystem perspective.” (Klaus Oestreicher, Professor, International University of Georgia, Georgia)

Table of contents (6 chapters)

Table of contents (6 chapters)
  • The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector – The Strategy Process

    Pages 1-22

    Walton, Nigel

  • The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector – The Strategy Content Approach

    Pages 23-53

    Walton, Nigel

  • A Systems View of Strategy – Complexity, Chaos Theory and Poised Strategy

    Pages 55-83

    Walton, Nigel

  • Ecosystems Thinking and Modern Platform-Based Ecosystem Theory

    Pages 85-117

    Walton, Nigel

  • The Development of the Hydrothermal Vent (HTV) Ecosystem Model

    Pages 119-148

    Walton, Nigel

Buy this book

eBook £35.99
price for United Kingdom (gross)
  • ISBN 978-1-137-60077-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £49.99
price for United Kingdom (gross)
  • ISBN 978-1-137-60076-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover £44.99
price for United Kingdom (gross)
  • ISBN 978-1-349-93624-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
The Internet as a Technology-Based Ecosystem
Book Subtitle
A New Approach to the Analysis of Business, Markets and Industries
Authors
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-60077-6
DOI
10.1057/978-1-137-60077-6
Hardcover ISBN
978-1-137-60076-9
Softcover ISBN
978-1-349-93624-3
Edition Number
1
Number of Pages
XIV, 168
Number of Illustrations
15 b/w illustrations
Topics