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Global Business Strategy

Multinational Corporations Venturing into Emerging Markets

Authors: Motohashi, Kazuyuki

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  • Facilitates an understanding of business contexts in multinational investment in emerging economies such as China and India
  • Provides a good balance of theoretical ideas and case studies for global business strategy
  • Focuses on Japanese firms’ activities that previously have not been fully described in the English literature
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eBook  
  • ISBN 978-4-431-55468-4
  • This book is an open access book, you can download it for free on link.springer.com
Hardcover 52,74 €
price for France (gross)
  • ISBN 978-4-431-55467-7
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover 52,74 €
price for France (gross)
  • ISBN 978-4-431-56288-7
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
About this Textbook

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 

This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

About the authors

Kazuyuki Motohashi is a professor in the Department of Resilience Engineering Research Center and Technology Management for Innovation, Graduate School of Engineering, The University of Tokyo. Until this year, he had held various positions at the Ministry of Economy, Trade and Industry (METI) of the Japanese Government, and served as an economist at the Organisation for Economic Co-operation and Development (OECD) and an associate professor at Hitotsubashi University. His research interests cover a broad range of issues in economic and statistical analysis of innovation, including economic impacts of information technology, international comparison of productivity, global infrastructure business strategy, and national innovation systems focusing on science and industry linkages and small and medium-sized enterprise (SME) innovation and entrepreneurship policy. Dr. Motohashi earned a Master of Engineering degree from The University of Tokyo, an MBA from Cornell University, and a Ph.D. in business and commerce from Keio University.

Table of contents (15 chapters)

Table of contents (15 chapters)
  • Introduction: Needs for New Global Strategies

    Pages 1-17

    Motohashi, Kazuyuki

  • Management Strategies for Global Businesses

    Pages 21-40

    Motohashi, Kazuyuki

  • Changes in the Global Economic Environment

    Pages 41-55

    Motohashi, Kazuyuki

  • Comparison of Economic Institutions in China and India

    Pages 57-76

    Motohashi, Kazuyuki

  • New Business Model as Response to Competition from Emerging Economies

    Pages 77-92

    Motohashi, Kazuyuki

Buy this book

eBook  
  • ISBN 978-4-431-55468-4
  • This book is an open access book, you can download it for free on link.springer.com
Hardcover 52,74 €
price for France (gross)
  • ISBN 978-4-431-55467-7
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover 52,74 €
price for France (gross)
  • ISBN 978-4-431-56288-7
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Global Business Strategy
Book Subtitle
Multinational Corporations Venturing into Emerging Markets
Authors
Series Title
Springer Texts in Business and Economics
Copyright
2015
Publisher
Springer Japan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-4-431-55468-4
DOI
10.1007/978-4-431-55468-4
Hardcover ISBN
978-4-431-55467-7
Softcover ISBN
978-4-431-56288-7
Series ISSN
2192-4333
Edition Number
1
Number of Pages
XVII, 259
Number of Illustrations
3 b/w illustrations, 45 illustrations in colour
Topics

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