Media and Change Management

1. Front Matter

   Pages i-vii

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2. Introduction

   • Isabell Koinig, Sandra Diehl, Matthias Karmasin

   Pages 1-12

3. Cross-Border Media Management in a Digital Environment: Challenges and Lessons Learned for Change Management

   • Denise Voci, Matthias Karmasin

   Pages 13-31

4. Strange Bedfellows? Business Modelling, Convergence and Change Management

   • Veronika Gustafsson, Erich J. Schwarz

   Pages 33-53

5. The Effects of Big Data on Media Management

   • Gregory A. Green, Edward C. Malthouse

   Pages 55-71

6. Controlling and Change Management

   • Gernot Moedritscher, Friederike Wall

   Pages 73-85

7. Change Management in Human Resources

   • Volker Stein

   Pages 87-104

8. Work in Transition: Digital Media and Its Transformative Potential for Work

   • Caroline Roth-Ebner

   Pages 105-123

9. New Technologies and Organizational Health: How Changing Requirements of the Digital Workplace Compel Employers to Think About Workplace Health Promotion

   • Isabell Koinig, Sandra Diehl

   Pages 125-141

10. Managing Brands in an Ever-Changing Media Environment

    • Tobias Langner, Tobias Klinke

    Pages 143-168

11. Brand Worlds: A Guide to Creating Holistic Worlds of Brand Experiences Through Communication

    • Sandra Diehl, Ralf Terlutter

    Pages 169-187

12. Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns

    • Sandra Diehl, Isabell Koinig, Rebecca Scheiber

    Pages 189-209

13. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications

    • Julia Durau

    Pages 211-229

14. Convergence, Consumer Behavior, and Change Management

    • Ralf Terlutter, Katharina Ninaus

    Pages 231-248

15. Right to Privacy: A (re-)measurement

    • Doris Hattenberger, Florian Vidreis

    Pages 249-265

16. Managing Change Related to Consumer Privacy Laws: Targeting and Personal Data Use in a More Regulated Environment

    • Sophia Mueller, Charles R. Taylor, Barbara Mueller

    Pages 267-288

17. Sensemaking as a Change Agent Toward CSR Strategy in the Media

    • Anke Trommershausen

    Pages 289-309

18. CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland

    • Isabell Koinig, Anika Bausch, Matthias Karmasin

    Pages 311-330

19. The Normative Turn in the Organisation of Media: Ethical Considerations for Change Management in Media Enterprises

    • Michael Litschka, Larissa Krainer

    Pages 331-341

20. Uncharted Territory: Datafication as a Challenge for Journalism Ethics

    • Colin Porlezza, Tobias Eberwein

    Pages 343-361

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.


This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes. 

• New forms of consumer behavior
• Content digitization
• Automated content generation
• Digitizing media outlets
• Content aggregation technologies
• Pace of media consumption
• Data privacy and media

• Institute for Comparative Media and Communication Studies (CMC), University of Klagenfurt, Klagenfurt am Wörthersee, Austria

  Matthias Karmasin

• Department of Media and Communications, University of Klagenfurt, Klagenfurt am Wörthersee, Austria

  Sandra Diehl, Isabell Koinig

Matthias Karmasin is Director of the Institute for Comparative Media and Communication studies of the Austrian Academy of Sciences and the University of Klagenfurt (Austria), where he is a full professor for communication studies. Apart from various functions in academia and memberships in several editorial boards he is a member of the European Academy of Sciences, and corresponding member of the Austrian Academy of Sciences. He has authored and edited several books, published more than 200 scientific articles, and spoken at prominent scientific conferences on media economy and management, public relations and media accountability, political communication, communication theory, and journalism.


Sandra Diehl is Associate Professor at the Department of Media and Communications at the University of Klagenfurt (Austria), and board member of the European Advertising Academy. Her research interests include intercultural advertising, CSR, and health communication. She has published in several journals (e.g., International Journal of Advertising, Journal of Business Research, Media and Psychology, International Marketing Review) and authored and edited several books.


Isabell Koinig is a Postdoctoral Researcher at the Department of Media and Communications at the University of Klagenfurt (Austria). Her recent research deals with pharmaceutical advertising in a cross-cultural context and the influence on consumer self-empowerment. Her wider research predominantly concerns the areas of health communication (advertising, social media, mHealth, health for sustainable development, and wearables), intercultural advertising, organizational health as well as media and convergence management. 

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